Social Media and Content Specialist

Job Title: Social Media and Content Specialist
Location: Louisville, KY (Hybrid)

Company Overview

When you leave home each day, you take 3 things: your phone, wallet, and keys.

Each of these is a multibillion-dollar industry because everyone uses them every day. Most can be found at retail stores everywhere, but not car keys. When 275 million drivers in North America need a key, they have to go to a dealership.


We're changing that.

Car Keys Express is the world's leading automotive key replacement company, and we are still growing fast.

In the past decade, we have grown revenues more than 10X and have built a team of more than 1,000 across the U.S. and Canada. We operate a nationwide mobile fleet, partner with major retailers like AutoZone, Advance, and Costco, and serve both everyday drivers and large enterprise customers.


Since our founding in 2002, Car Keys Express has led nearly every major advancement in the industry, building an impressive list of world's firsts:

• the world's first online store to sell car keys and remotes
• the world's first discount mobile key service
• the world's first electronic car key recycler
• the world's first Universal Car Remote
• the world's first Universal Car Key
• the world's first universal DIY key programmer
• the world's first car key replacement app
• the world's first car key vending machine

These breakthroughs were not accidents. They are the result of a fully integrated model that gives Car Keys Express unmatched control over design, production, and delivery.


If that sounds exciting, join us on our adventure to see which "world's firsts" come next.


Position Overview

Car Keys Express is seeking a Social Media & Content Specialist who doesn't just manage accounts - you build brand momentum.

This is a hands-on, high-visibility role for someone who understands platforms natively, thinks in short-form video, and is excited to consistently appear on camera as the public-facing voice of a fast-growing national brand.

You will own social media strategy (organic and paid), create and publish content, appear on camera, engage with our audience, analyze performance, and continuously refine our brand voice across platforms. This role blends strategy, creativity, analytics, and personality.

Success in this role will be measured by growth in engagement, audience development, content performance, and contribution to brand awareness and lead generation.

Responsibilities/Deliverables

Strategy & Planning

• Develop and execute organic social media strategy aligned with business goals
• Collaborate on paid social campaigns, contributing creative direction and performance insights
• Own and maintain a multi-month content calendar aligned with broader marketing initiatives
• Identify emerging platform trends and opportunities

Content Creation

• Generate creative content ideas aligned with brand voice and growth objectives
• Capture video and photography (in-office, field shoots, retail environments, etc.)
• Edit short-form vertical video optimized for each platform
• Serve as the on-camera personality and brand spokesperson across social channels
• Experiment, test, and refine creative approaches to maximize engagement

Platform Management & Community Engagement

• Manage and grow priority company accounts across Facebook, Instagram, TikTok, LinkedIn, X, Threads, Reddit, and emerging platforms
• Engage with audiences through comments, messages, and community interaction
• Monitor brand mentions and support reputation management efforts

Analytics & Optimization

• Track, analyze, and report on performance metrics
• Translate data into actionable content improvements
• Optimize content based on engagement, retention, and growth trends
• Ensure all content aligns with brand, legal, and compliance standards

Requirements

• Bachelor's Degree in Marketing, Communications, Journalism, or equivalent professional experience
• 2+ years of experience managing social media for a brand or company
• Proven experience creating high-performing short-form video content
• Strong understanding of platform-specific best practices
• Comfortable and confident appearing on camera regularly
• Strong short-form video instincts (you know how to hook viewers in the first 3 seconds)
• Proficiency in short-form video editing tools (CapCut, Instagram Edits, or similar)
• Familiarity with paid social media advertising platforms (Meta, TikTok, etc.)
• Strategic thinker who balances creativity with performance metrics
• Self-starter with strong organizational skills
• Able to travel locally to the office, events, and filming locations as needed

Direct Reports

• Reports to the Director of Marketing and Communications

Preferred Qualifications

• Experience serving as an on-camera brand personality or spokesperson
• Demonstrated success growing social channels for a consumer-facing brand
• Advanced video editing skills
• Familiarity with AI-assisted content creation tools
• Experience collaborating with performance marketing teams and interpreting campaign data
• Ability to build and manage long-term content strategies tied to broader brand initiatives
• Experience working with consumer brands and/or coordinating with external agencies

Benefits

• Competitive salary commensurate with experience
• Opportunity for quarterly performance-based bonuses
• Comprehensive health, dental, and vision insurance plans
• Company-sponsored 401(k) retirement plan with employer match
• Paid vacation and holidays
• Opportunities for professional development and career advancement
• A supportive and inclusive work culture that values creativity, innovation, and collaboration

We are building something significant, and we are selective about who builds it with us.
Strong performance is recognized. Advancement is earned. Growth is real.
We've already changed how North American drivers replace car keys. Our next goal is to democratize key replacement worldwide. If you want to join a company that is still climbing, still improving, and still raising the bar, this is your opportunity.

How to Apply

In this role, you won't just schedule posts behind a desk. You'll be in the field, on camera, and at the center of shaping the public voice of a national automotive brand.

If you're energized by the idea of building a brand presence that feels human, sharp, and impossible to scroll past - we want to hear from you.

Please submit your resume, cover letter, and portfolio showcasing your social media strategy, video content, and on-camera work.