Marketing Campaign Manager

Account Based Marketing Marketing Analyst - Contractor Informatica from Salesforce is looking for a Marketing Analyst with ABM experience to build and execute personalized marketing programs for our highest-priority enterprise accounts. You will partner closely with Account Executives on one-to-one programs while also leading one-to-few cluster campaigns fueled by targeted segmentation — all with the goal of driving pipeline, ACV, and deeper account engagement. You'll be a power user of both ABM platforms and AI tools, bringing modern, data-driven approaches to everything you do. What You'll Do Partner closely with sales to develop annual and quarterly account marketing plans that drive growth, pipeline velocity, and loyalty Build and execute one-to-one and one-to-few multi-channel campaigns — including personalized content, webinars, paid media, outbound, and social Collaborate with Partner Marketing on joint GTM opportunities with GSI, channel, and ecosystem partners Use AI tools to accelerate content creation, audience targeting, campaign personalization, and performance insights Be an internal expert on tools like 6Sense, DemandBase and PathFactory Track and optimize campaign performance against KPIs; deliver clear reporting and recommendations to stakeholders Monitor MQL flow and ensure timely follow-up with Sales and Business Development teams What You Bring 5+ years of B2B SaaS field or growth marketing experience Proven success partnering with field sales organizations Hands-on experience with Salesforce, 6Sense, Demandbase, PathFactory LinkedIn Sales Navigator and related technologies Comfort using AI tools (e.g., generative AI for research and content, AI-powered analytics, AI-guided plans) to improve efficiency and results Strong project management, analytical, and communication skills Enthusiasm for testing new technologies and methods — including emerging AI capabilities BA/BS in marketing, communications, or related field #J-18808-Ljbffr