Marketing Strategist

Element is an integrated marketing agency built on the power of connection. We combine smart strategy, bold creativity, and deep expertise across paid, earned, shared, and owned channels to help brands stand out and grow their businesses. Our team brings together strategy, creative, content, public relations, social media, paid media, search, web and technology, and data and insights. That integrated model allows us to look at the whole picture, connect marketing efforts across channels and build programs around business goals rather than individual tactics. We believe great marketing starts with understanding the business. That means asking the right questions, challenging assumptions, uncovering opportunities and developing strategies that connect marketing investment to meaningful outcomes. The Role About Element Element is an integrated marketing agency built on the power of connection. We combine smart strategy, bold creativity, and deep expertise across paid, earned, shared, and owned channels to help brands stand out and grow their businesses. Our team brings together strategy, creative, content, public relations, social media, paid media, search, web and technology, and data and insights. That integrated model allows us to look at the whole picture, connect marketing efforts across channels and build programs around business goals rather than individual tactics. We believe great marketing starts with understanding the business. That means asking the right questions, challenging assumptions, uncovering opportunities and developing strategies that connect marketing investment to meaningful outcomes. The Marketing Strategist is a senior client-facing role responsible for helping clients determine where marketing can make the greatest impact on their business and leading the strategy to make it happen. Part strategist, part relationship leader and part business advisor, this person will serve as a trusted extension of our clients' teams. The Marketing Strategist will own key client relationships from strategy through execution. They will develop integrated marketing plans, collaborate with Element's team of specialists, manage projects and budgets, monitor performance and continually identify opportunities to improve results. This role requires someone who can move comfortably between the big picture and the details. You should be equally comfortable discussing growth goals with a CEO, developing a marketing roadmap, presenting recommendations, reviewing campaign performance and making sure the work gets done. What You'll DoLead Client Strategy & Relationships Serve as a senior strategic advisor and primary point of contact for assigned clients. Develop a deep understanding of each client's business, customers, sales organization, competitive environment, growth goals and challenges. Translate business objectives into clear, integrated marketing strategies and priorities. Lead strategic planning, discovery sessions, annual planning and ongoing client strategy discussions. Bring proactive ideas, insights and recommendations rather than waiting for client direction. Build strong relationships with client leadership and become a trusted resource for marketing and business decisions. Connect marketing strategy with sales insights, customer needs and broader business priorities. Develop & Optimize Integrated Marketing Plans Build comprehensive marketing strategies and roadmaps based on business goals, audience insights, market opportunities and available budget. Determine the appropriate mix of marketing channels and initiatives in collaboration with Element's subject matter experts. Develop clear briefs and strategic direction that allow internal teams to execute effectively. Collaborate on measurement plans that connect marketing activity to business outcomes. Regularly evaluate performance, identify what we're learning and recommend how strategies should evolve. Ensure marketing programs remain focused on the highest-impact opportunities rather than simply executing a list of tactics. Lead Execution Translate strategy into actionable plans, priorities, timelines and deliverables. Collaborate closely with Element's creative, media, PR, social, search, content, technology and data teams. Keep integrated programs moving forward while maintaining alignment across disciplines. Manage multiple projects and priorities simultaneously while maintaining a high standard of quality. Anticipate challenges, solve problems and remove roadblocks before they impact the client or the work. Ensure the final work delivers against the strategy and client objectives. Manage Budgets & Account Performance Develop and manage client marketing budgets. Monitor project budgets, timelines and profitability. Manage client expectations around scope, investment and deliverables. Identify opportunities to maximize marketing investment and shift resources based on performance and opportunity. Identify opportunities to expand relationships when additional services or investment can create meaningful value for the client. What We're Looking For 7+ years of marketing experience, ideally with experience developing and leading integrated marketing strategies. Strong understanding of how marketing supports broader business and revenue goals. Experience managing senior-level client or stakeholder relationships. Demonstrated ability to develop strategy and lead it through execution. Strong project management skills with experience managing multiple initiatives, budgets, timelines and priorities. Broad knowledge of marketing channels, including brand, creative, content, digital, paid media, search, social media, public relations, web and analytics. Exceptional written and verbal communication skills, including the ability to lead meetings and present recommendations with confidence. Strong business acumen and curiosity. You want to understand how a client's business actually works, not just its marketing. Ability to collaborate with specialists while maintaining ownership of the bigger picture. Confidence making recommendations, challenging thinking when appropriate and helping clients make decisions. Highly organized, proactive and accountable. Comfortable operating in an environment where priorities evolve and no two clients are exactly alike. Bonus Points Sales or business development experience. Experience working in an integrated marketing agency. #J-18808-Ljbffr Element