US Market Manager

Role Description

The US is currently being managed from Düsseldorf, but it needs someone who truly understands the market and can drive it forward. We're looking for a US Market Manager to own our American business across all three brands.

This is not a pure shop management or CRO role. You'll be responsible for the commercial success of an entire market:

• Shaping the product assortment
• Identifying the right occasions and gifting moments
• Driving revenue growth
• Coordinating cross-functionally with our Product, Design, Performance Marketing, CRM, and Shop Optimization teams
• Being the central point of accountability for all US market decisions

Qualifications

• Roughly 3 to 7 years of experience in e-commerce, ideally in a D2C environment
• Direct commercial responsibility in a previous role (P&L ownership, revenue targets, or market-level KPIs, not just campaign execution)
• Strong understanding of what drives conversion and revenue in online retail
• Strategic thinker who is comfortable rolling up their sleeves and executing hands-on
• US native or deep, lived expertise in American consumer culture and the gifting calendar (Mother's Day timing, graduation season, the holiday ramp-up)
• Based in the EU, ideally Germany (time zone overlap with the core team is essential, and you'll visit our Düsseldorf office regularly in the first months)
• Fluent English is a must; German is a plus but not required

Requirements

• To be direct about the fit: If your background is primarily in B2B, wholesale, or marketplace management, this probably isn't the right role. We need someone with hands-on D2C e-commerce experience.
• Similarly, if you're coming from a senior director or VP-level position and are looking for a large team to manage, this is a hands-on builder role with a lean setup.

Benefits

• Full commercial ownership of an entire market with direct impact on company growth
• Work directly with founders and leadership team
• Remote work possible
• Regular on-site visits to our loft office in Düsseldorf (monthly in first 3 months, travel covered)
• Health benefits, meal allowance, top hardware (MacBook, widescreen)
• Team with strong growth mindset, honest communication, and "no bullshit" culture
• Competitive compensation with variable pay tied to your KPIs
• Dedicated onboarding buddy and full tool access from day one

Company Description

We are Lyto - a team of creative minds, developers and marketeers. Together we develop brands and stores for personalized products.

• Each targeted at a specific customer group.
• This is how we create brand experiences and personal memories for our customers.
• We have been specialists in personalized products since 2020.
• As a hybrid of tech start-up, brand developer and store operator, we offer customers unique experiences and products.
• We're a dynamic team fueled by ambition and a clear pursuit of excellence.
• We work hybrid, with our home base being a spacious loft office in Düsseldorf.