Paid Media Manager

We are seeking experienced Paid Media Managers to develop, execute, manage, and optimize paid advertising campaigns across multiple digital platforms. This individual will be responsible for planning and overseeing paid media strategies that drive brand awareness, lead generation, customer acquisition, and revenue growth.The ideal candidate has hands-on experience managing digital advertising budgets, developing targeted media strategies, analyzing campaign performance, and maximizing return on advertising spend (ROAS). This role requires a balance of strategic media planning, campaign execution, and data-driven optimization.Key ResponsibilitiesDevelop and execute paid media strategies aligned with marketing objectives and business goals.Plan, launch, manage, and optimize paid advertising campaigns across Google, Meta, LinkedIn, TikTok, and other digital platforms.Manage paid search, paid social, display, programmatic, and retargeting campaigns.Oversee advertising budgets, media allocations, bidding strategies, and campaign pacing.Monitor campaign performance and optimize toward key performance indicators (KPIs), including CPC, CPM, CTR, CPA, and ROAS.Conduct audience research, segmentation, keyword research, and competitive analysis.Develop and execute A/B testing strategies for ad creative, messaging, targeting, and landing pages.Collaborate with creative, content, and marketing teams to develop effective advertising assets.Analyze campaign data and provide actionable recommendations to improve performance.Prepare and present paid media reports, campaign insights, and performance updates to stakeholders.Stay current on digital advertising trends, platform updates, and emerging paid media opportunities.