Senior Alliance Partner Marketing Manager, AWS

Job Title

Develop and execute the annual AWS co-marketing plan, including campaigns, field events, and executive engagements.

Build and maintain deep relationships with AWS partner marketing, ISV Accelerate, and field teams.

Drive AWS Marketplace pipeline through targeted co-sell campaigns, private offer activation, and committed spend programs.

Activate AWS Partner Development Funds strategically, maximizing ROI and maintaining compliance.

Work with cloud GTM and partner sales teams to align programs to active co-sell priorities and territory plans.

Participate in forecast calls, QBRs, and pipeline reviews as an accountable marketing owner.

Own execution of joint programs, including integrated campaigns, AWS Marketplace listings, solution briefs, and webinars.

Collaborate with product marketing to ensure AWS-specific messaging reflects the platform narrative and buyer problems.

Develop content and enablement assets that AWS field teams will use, built around their selling motion.

Define, track, and report on KPIs aligned to partner sales outcomes, including pipeline, co-sell wins, and Marketplace revenue.

Required Qualifications

6+ years in partner marketing, alliance marketing, or cloud GTM in enterprise technology.

Deep, hands-on AWS experience: direct work within or alongside APN, ISV Accelerate, AWS Marketplace, or AWS co-sell programs.

Proven track record of co-marketing programs that generate pipeline and influence revenue.

Strong grasp of AWS partner economics: PDF/co-op funding, Marketplace fee structures, co-sell incentives, and ISV tiering.

Experience collaborating across field sales, product marketing, and alliance business development in a matrixed environment.

Preferred Qualifications

Background in cybersecurity or a security ISV that co-sells through AWS.

Familiarity with AWS Partner Central (ACE), CPPO, and Marketplace SaaS/private offer mechanics.

AWS certification (Cloud Practitioner or above) and working knowledge of AWS security services.

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/com-missioned roles) is expected to be the annual range listed below. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.

$152,000.00 - $245,500.00/yr

Our Commitment

We're trailblazers that dream big, take risks, and challenge cybersecurity's status quo. It's simple: we can't accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at View email address on click.appcast.io.

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.