Lead Marketing Data Analyst

Opportunity Drives strategic decision-making by translating complex data into clear recommendations that shape marketing investment and growth priorities. Influence cross-functional leaders by defining success metrics, optimizing channel strategy, and identifying high-impact opportunities. What You'll Do Deliver real-time category specific strategic perspectives to drive marketing growth at Adobe. Measure and analyze upper and mid-funnel performance of our high end marketing initiatives including campaign progressions and benchmarks. Evaluate marketing investment efficiency and partner with paid media teams with customer targeting and journey mapping. Develop executive‑ready narratives and summaries, translating complex analyses into clear takeaways for senior leadership and business reviews. Develop central initiatives by collaborating closely with the media, Product Marketing, Finance, Go‑To‑Market, and adobe.com teams. Build innovative solutions to improve the influence of marketing on product growth. Drive guidelines and improvements in internal analytics tools through partnerships with cross‑category teams. Proven analytical skills with strong organizational and communication abilities. Extensive knowledge of marketing and media channels; experience with mobile and Gen AI is highly preferred. Ability to build collaborative relationships and implement data‑driven recommendations successfully. What You Need To Succeed Master’s degree or 7+ years of equivalent practical experience Working knowledge of agentic AI tools such as Claude Code, Cursor AI, Codex Proficient in SQL, Databricks, Python Prior experience in Marketing analytics, customer analytics or Product analytics is an advantage. Compensation Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $133,100 – $236,400 annually. Pay within this range varies by work location and may also depend on job‑related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $163,200 - $236,400. Equal Employment Opportunity Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. #J-18808-Ljbffr