Digital Campaign Manager

About the Role Our client is looking for a highly organized and data-driven Digital Campaign Manager to join their marketing department in East London. This role will involve planning, executing, and optimizing integrated digital marketing campaigns across multiple channels to achieve specific business objectives. You will work closely with various teams to ensure campaign success, track performance, and report on key metrics. This is an exciting opportunity to manage impactful campaigns and contribute to our client's growth in the Eastern Cape. Key Responsibilities Plan, execute, and manage end-to-end digital marketing campaigns (SEM, social media, display, email). Develop campaign strategies, set clear objectives, and define target audiences for each initiative. Monitor campaign performance in real-time, analyze data, and implement optimizations to maximize ROI. Collaborate with creative teams to develop campaign assets, including ad copy, visuals, and landing pages. Manage campaign budgets effectively, ensuring adherence to spending limits and efficient resource allocation. Generate regular campaign performance reports for stakeholders, providing insights and recommendations. Requirements Bachelor's degree in Marketing, Business Administration, or a related field. 3-5 years of experience in digital campaign management or a similar role. Proven experience managing paid advertising campaigns (Google Ads, Facebook Ads) and optimizing for performance. Strong understanding of digital marketing channels and analytics tools (e.g., Google Analytics). Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously. Strong communication and interpersonal skills, with the ability to work collaboratively across teams. Benefits A competitive annual salary with opportunities for performance-related bonuses. Hybrid work model offering a blend of office and remote work flexibility. Comprehensive medical aid and retirement fund benefits. Access to training and development programs to enhance digital marketing skills. A supportive and collaborative work environment within a growing company. #J-18808-Ljbffr Placements24