Director, Lead Product Data Analyst - Digital
The Coca-Cola Company
Digital products play a central role in how we create value for customers, support the teams who serve them, and shape the consumer experience. Our product organization brings together small, empowered teams that move with clarity, speed, and purpose, making digital a meaningful source of advantage across our operating unit. Our work spans the experiences that keep the business running, including customer journeys, service delivery, sales workflows, and the systems that connect them. If you are energized by solving real customer problems, partnering across functions, and shaping products that deliver measurable impact, this role is for you. About the Role We are hiring a Lead Product Data Analyst to join our Digital Product Data & Analytics team within the North America Digital & Data organization. Reporting to the Head of Product Data & Analytics, you will join a team of product data analysts and data scientists embedded within empowered, cross-functional squads that partner closely alongside Product, Design, Engineering, Research, and business stakeholders. In this role, you will help define product outcomes, develop and test hypotheses, and influence prioritization and trade-off decisions across the product roadmap. You will operate with a high degree of autonomy in complex and ambiguous problem spaces. Beyond delivering analyses, you will play a critical role in building the discipline of product analytics by bringing advanced methods, strong product thinking, and creative problem-solving to the enterprise. This role is a strong fit for an analyst who enjoys working closely with product teams, is curious about how users behave, and is motivated by helping teams learn faster and make better decisions. What You'll Do Product Analytics & Experimentation:
- Define and evolve product measurement strategies and success metrics across adoption, engagement, retention, product health, and value creation.
- Analyze product usage, funnels, customer journeys, and segments to uncover user behaviors, friction points, trends, and opportunities that inform product strategy and iteration.
- Apply advanced analytics, statistical methods, and experimentation, including A/B testing, incrementality testing, and quasi-experimental analysis, to understand product performance and quantify impact.
- Partner with Product, Design, Engineering, Data, Commercial, and Operations to translate insights into product strategy, priorities, and action.
- Develop scalable measurement frameworks, playbooks, and experimentation standards that strengthen analytical maturity and outcome-based decision-making across teams.
- Define and improve product instrumentation, event tracking, and data structures that accurately reflect user behavior and support product measurement.
- Partner with Application Engineering to implement and validate event instrumentation, ensuring product interactions are captured accurately and consistently.
- Partner with Data Architecture and Data Engineering to define data requirements and ensure product data flows into the data lake.
- Establish and maintain consistent metric definitions, data-quality standards, and analytical assumptions across products.
- Develop dashboards, visualizations, and data narratives that make insights accessible and actionable.
- Translate complex quantitative findings into clear recommendations that influence product strategy, prioritization, and decisions.
- Champion the thoughtful, ethical, and high-quality use of data across the product organization.
- Bachelor's or Master's degree in analytics, statistics, biostatistics, data science, economics, computer science, or a related quantitative field, or equivalent practical experience.
- 7+ years of experience in advanced analytics or applied data science supporting digital products in B2B or B2C marketplaces.
- Strong foundation in experimental design, causal inference, and statistical methods
- Advanced proficiency in SQL and Python or R, with experience working with large, complex datasets using Microsoft Azure technologies such as Synapse, Fabric, and PySpark notebooks.
- Proven ability to collaborate with cross-functional teams and influence product strategy and decisions.
- Strong communication skills, with the ability to translate complex analyses into clear insights and recommendations
- Ability to operate independently in ambiguous environments and foster a data-driven culture of learning and growth.
- Experience supporting B2B or multi-sided marketplace products.
- Experience applying advanced analytics and causal-inference methods to B2B product data.
- Experience with product instrumentation and experimentation tools such as Amplitude, Mixpanel, FullStory, or GA4.
- Analytical rigor : Applies advanced statistical and causal methods to break down ambiguous problems and uncover meaningful drivers, patterns, and opportunities.
- Measurement & Experimentation : Defines robust KPIs, develops reliable measurement frameworks, and leads A/B tests and quasi-experimental analyses that reduce uncertainty and accelerate learning.
- Product thinking : Connects product outcomes and experimentation to user behavior, value creation, and product strategy; influences direction through clarity and evidence.
- Data storytelling : Translates complex analyses into clear narratives and visualizations that influence priorities and align cross-functional teams.
- Collaboration and influence : Partners effectively within product teams, elevates analytical standards, and advances evidence-based decision-making.
- Bias for Action : Balances rigor with speed; focuses on insights that meaningfully shape decisions and outcomes.
Vacancy posted 5 hours ago
Similar jobs that could be interesting for youBased on the Director, Lead Product Data Analyst - Digital in Atlanta, GA vacancy
- Digital data products are central to how the North America Operating Unit (NAOU) Supply Chain... ...across NAOU. We are hiring a Lead Product Data Analyst to join our Supply Chain Digital Enablement... ...data products. This is a Director-level role. About the Role...Suggested
- ...Direct message the job poster from SPECTRAFORCE Lead Recruiter at SPECTRAFORCE Technologies Position Title: Product Data Analyst Work Model: Hybrid Duration: Direct Hire... ...availability, supply chain reliability, and data-driven digital experiences. The Technical Content team...SuggestedFull timeWork at office
- ...Clearwave Corporation in Atlanta is seeking a Senior Product Data Analyst to anchor analytics for Eligibility AI, Revenue Analysis, and Client Outcomes. You will turn data into actionable insights across scheduling, eligibility, intake and payments to impact revenue and...Suggested
- ...verification, Clearwave helps practices provide a digital-first, convenient, compliant, and safe... ...the Role- Hybrid Atlanta The Senior Product Data Analyst will be the analytical backbone for... ...every product manager is expected to lead with continuous discovery, define...Suggested
- ...skilled problem-solver who leverages AI and modern tools to turn data into actionable business insights. This role operates with high autonomy... ...deliver creative and strategic solutions. Key Responsibilities Lead full project lifecycle for BI solutions: requirements gathering,...SuggestedFull timeTemporary workPart timeWork experience placementVisa sponsorshipFlexible hoursShift work
- ...Lead Data AnalystLocation: Atlanta, GA (Onsite)Role Overview:We are seeking a strategic and technically proficient Lead Data Analyst to support our CRM, CDP, personalization, and measurement initiatives... ...engineering, marketing, and product teams to translate business...
$108.7k - $239.1k
TriNet is a leading provider of comprehensive human resources solutions... ...(SMBs). We enhance business productivity by enabling our clients to... ...As a Lead Product Operations Analyst within TriNet’s Products... ...consistency, efficiency, and data-driven decision making while...Permanent employmentFull timeWork experience placementWork at officeRemote workRelocation- Job Summary The Marketing Insights Analyst supports the development and advancement of enterprise... ...GoTo Foods portfolio. Reporting to the Director, Consumer Insights, this role will help... ...timelines, deliverables, meetings, and data requests across internal teams and...Work experience placement
$110k
...team by turning supply chain and business data into actionable analytics. You will... ...analytics solutions. Coach and mentor upcoming product experts, demonstrating thought leadership... ...experience, including demonstrating digital transformation and data management in an...- ...Will Need Trility Consulting is seeking an experienced Senior Data Consultant to support a client engagement focused on... ...workflows that support reliable deployment from development through production. This engagement follows Trility's collaborative Coach-and-Contribute...Immediate startRemote workFlexible hours
$82.4k - $95k
...experience Basic understanding of product management frameworks (e.g.,... ...growing team! Summary The Analyst, Digital Products is a hands-on... ...Prepare, profile and validate data for predictive models, scoring... ...plan. About Us BrandSafway is a leading global provider of access, specialized...Permanent employmentFull timeLocal area- ...BrandSafway seeks an Analyst, Digital Products to build analytics and AI solutions across the enterprise. You will write SQL, prototype AI use... ...with Python, LLMs, and Microsoft Copilot Studio, validating data, and delivering metrics through Power BI dashboards. Join a...
$128.4k - $192.6k
...week. No relocation is offered. The Lead Marketing Analyst - Marketing Optimization helps Cricket... ...Brand, agency partners, Finance, and Data teams to align on measurement standards... ...and capabilities for new and existing products or services to drive brand awareness,...Full timeTemporary workLocal areaRelocationShift work$134.5k - $265.1k
...differentiated financial services products that achieve product-market fit... ...doDesign, build, and operate digital experiences and features within the RAE platform by leading the product team to define... ...deployments.Define business rules, data definitions, and process standards...Contract workLocal areaShift work- ...view more details about this job. 20North is a fast-growing digital marketing agency headquartered in Buckhead, Atlanta. We... ...2023, 2024, 2025, and 2026 We are looking for ambitious, data-driven, and curious analysts who enjoy problem-solving and learning new things. This...Work at officeLocal area
- ...role partners closely with the SEO lead, Marketing Operations, eCommerce, Brand, Product, and Analytics teams to execute... ...search, AI search visibility, and digital content optimization.Primary... ...SEO and AEO initiatives.Compile data for monthly and quarterly business...
- ...CVS Health is seeking a Lead Director of Digital Product for Quality & Stars. You will lead the technology strategy and execution, driving performance in quality measures and payer programs using Epic as a core platform. You will manage a multidisciplinary team to...Contract workRemote work
- Affordable Landscaping Services in Tucker, Georgia is seeking a Remote Product Data Analyst to join our team. You will be responsible for collecting and analyzing product data while collaborating with cross-functional teams. This full-time position provides opportunities...Remote jobFull timeFlexible hours
- ...Digital Data Analyst/ ArchitectLocation: Atlanta, GA / RemoteDuration: Full-time onlyJob Description:Must Have Technical/Functional Skills•... ...Tableau preferred)• Ability to translate business and digital product needs into data insights and metrics• Experience working with...Full timeImmediate startRelocation
- Remote Position: Remote Product Data Analyst Company Overview Affordable Landscaping Services is a leading provider of high-quality landscaping services in Tucker, Georgia. Our mission is to provide affordable and sustainable landscaping solutions to our clients, while...Remote jobFull timeFlexible hours
- SUMMARY This role will be working with our Digital Marketing Team and our partner agencies. This role will be using data to tell a story and drive meaning insights and give strategic direction with ads across platforms, landing pages, etc. This role will be a key part in...
$126.3k - $173.7k
..., innovative technology, and data-driven solutions. To help... ...we are seeking an experienced Lead Product Manager to own the strategy and... .... In partnership with the Director, Product Management, you will... ...alignment across Marketing, Digital, call center (CCC), IT, and insurance...Full timeTemporary workWork at officeRemote workWork from homeHome office- ...An established industry player is seeking a Lead Analyst for Catalog Data Governance to enhance data integrity and quality across its global operations. This pivotal role involves developing governance frameworks, collaborating with cross-functional teams, and utilizing...Remote work
$172.5k - $260.1k
...duplicating efforts. Job Category Product Job Details About Salesforce... ...to level-up your career at the company leading workforce transformation in the agentic... ...Doing & Why It Matters The Staff Product Data Analyst role is part of the Data & Insights team...Full time$138k - $190.3k
...name on it FanDuel is hiring a Lead Product Manager to drive the strategy... ...and Vision: Partner with the Director of Product to define and... ...happiness) that matter and use a data-driven approach to prioritize... ...least one product manager or analyst reporting to you, with...Temporary workLocal areaWorldwideShift work$133.9k - $190.75k
...workforce management, and culture technology. We are hiring a Lead Product Manager to own category execution on the Frontline Worker Network... ...retention. Set targets, run experiments, and iterate based on data. Design and run structured experimentation (A/B and multivariate...Hourly payShift work3 days per week$111.5k - $185.9k
...USA Job Family Group Engineering / Product Development Job Profile Lead Product Manager Management Level Manager... ...areas, using Pendo, operational data, and field research to flag when outcomes... ..., risk, and tradeoffs directly to Director- and VP-level stakeholders Champion...Remote workFlexible hoursShift work- ...some areas. Job Summary Manages the development and execution of product concepts, designs, and enhancements for one or more functional... ...Tasks, Responsibilities, And Key Accountabilities Develops and leads the product strategy for one or more functional areas, including...Night shift
- ...including 80% of the world’s top 50 banks, in more than 110 countries. What will you contribute? Reporting to the Head of Product for Mid-Market, the Lead Product Manager will be responsible for defining and executing the product strategy, roadmap, and commercialization of...Local areaImmediate startFlexible hours
- ...Cox Enterprises’ Cox Automotive division seeks a Director of Product Marketing - B2B Retail to lead go-to-market, positioning, and messaging for Dealer.com and CAMP. The role partners with product, sales, and marketing to translate complex software into compelling value...
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Director, Lead Product Data Analyst - Digital. Be the first to apply!
Related searches
- ux product manager Atlanta, GA
- product manager marketplace Atlanta, GA
- senior technical product manager Atlanta, GA
- product manager remote Atlanta, GA
- servicenow product manager Atlanta, GA
- senior manager product development Atlanta, GA
- product operations manager Atlanta, GA
- senior manager product engineering Atlanta, GA
- product manager banking Atlanta, GA
- commercial product manager Atlanta, GA



