Urban Outfitters Digital Analyst

Digital Analyst

Urban Outfitters is looking for a Digital Analyst who oversees A/B testing across all UO digital experiences. Responsibilities include managing the end-to-end testing calendar, including but not limited to prioritization, requirements gathering, documentation, design & build, execution, analysis and delivery of results and recommendations to key stakeholders. This position helps optimize the site and app by ideating, executing and analyzing impactful A/B tests.

Role Responsibilities

• Oversee A/B testing across all Urban Outfitters Digital Experiences (Web & App)
• Manage end-to-end testing calendar, process and workflow including but not limited to: prioritization, requirements gathering, documentation, design & build, defining KPIs, QA/UAT, execution, analysis and delivery of results and recommendations to key stakeholders
• Champion a test-and-learn culture and partner cross-functionally for test ideation and execution
• Proactively identify, prioritize and conduct tests that drive meaningful change on key objective established by the UO leadership team
• Analyze site/app performance metrics, determining which areas should be a focus for testing
• Serve as a liaison between technical and non-technical stakeholders, translating data and test results into insights
• Work with stakeholders to understand the meaning and intent behind their questions, not just perform question and answer services. Partner with Stakeholders to inform strategy.

Role Qualifications

• 1+ years of relevant experience on a Digital team, E-commerce highly preferred
• Experience with Site Analytics tools such as Google Analytics or Adobe Analytics and experience with A/B testing tools preferred.
• SQL Experience preferred.
• Must be an exceptional collaborator, with demonstrated success working in an integrated cross-functional team environment. Experience working with technical & non-technical stakeholders.
• Excellent communication and presentation skills: ability to listen to the ideas, needs and requirements of partners and provide efficient direction and recommendation.
• Bachelor's degree in quantitative discipline or equivalent work experience

The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.