Digital Marketing Manager

Since 2010, Rock & Brews has served American classics with a unique spin, bringing together great food, craft beer, and genuine hospitality in a high-energy, rock & roll-inspired atmosphere. But marketing Rock & Brews goes beyond the typical restaurant playbook. From new menu launches and national promotions to live music, major sporting events, restaurant openings, celebrity and rockstar collaborations, and partnerships with leading beverage brands, there is always something new to bring to life. As we continue to grow across restaurants, casinos, and entertainment destinations, we're looking for a marketer who is passionate about hospitality, understands what drives guests through the door, and is excited to help grow a restaurant brand that does things a little differently. The Opportunity We're looking for a Digital Marketing Manager to own the channels where our guests meet the brand every day: loyalty, email and SMS, social, web and paid media. You'll report to our Chief of Staff and work with operators, franchisees, agency partners and leadership to plan campaigns, launch them and measure results. This role is hands-on and highly visible. You'll help decide which audiences to target, which offers to run, and where the budget goes. You'll also roll up your sleeves to make it happen, whether that's building a birthday email journey or covering a concert on Instagram. If you love seeing your ideas come to life in our restaurants and in our guests' inboxes, this is the role for you. What You'll Do Grow our loyalty program Own the day-to-day performance and growth of the Rock & Brews rewards program, including enrollment, engagement, visit frequency, retention, and guest spend. Design and manage member offers, rewards, segments, and communications. Build and refine automated guest journeys: welcome, birthday, win-back, re-engagement and promotional. Lead email, SMS and CRM Plan, build and send email and SMS campaigns. Drive segmentation, targeting, A/B testing, automation, list health and deliverability. Keep the website, menus, locations, events and promotions accurate and on-brand everywhere guests find us. Run social media and content Manage our Instagram, Facebook, TikTok and emerging channels, and own the content calendar. Create and source content around food, drinks, live music, sports, community and partnerships, working with photographers, videographers, artists and agencies. Engage with our community and monitor the conversation, including key moments on nights, weekends and event days. Launch campaigns and promotions Bring national and local campaigns to life, including LTOs, seasonal promotions, sports programming, live music and brand partnerships. Build timelines, coordinate creative and digital execution, and make sure restaurants have what they need to win on launch day. Work with Operations, Culinary, Beverage, and IT, as well as partners such as beverage brands and entertainment groups. Support restaurants and franchisees Serve as the go-to marketing resource for corporate and franchise locations. Help restaurants plan local store marketing, community partnerships, openings and events. Protect brand standards across every franchise and restaurant-level marketing piece. Manage paid media and performance Guide paid campaigns across Meta, Google, YouTube and other channels, including setting objectives, audiences, budgets and creative with agency partners. Report on what matters: reservations, ticket sales, online orders, loyalty sign-ups, guest counts and revenue, not just clicks and impressions. Turn results into clear recommendations, and adjust quickly. Manage creative and the brand Handle quick design and asset resizing, and manage designers and agencies on bigger projects. Keep our photo, logo, and template libraries organized and ready to use. Review all marketing for accuracy, quality, and brand consistency. What You Bring 3+ years of marketing experience, ideally in restaurants, hospitality, entertainment, lifestyle, or a multi-location consumer brand. Hands-on experience with loyalty, CRM, email marketing, or guest engagement programs (strongly preferred). Solid working knowledge of social media, paid digital, and email best practices. An analytical mindset, with the ability to turn campaign data into decisions. Strong project management skills, so you can keep many campaigns, locations, and partners moving at once. Clear, confident writing and communication. Basic graphic design skills and comfort with common marketing and creative platforms. A collaborative style that works well with operators, franchisees, vendors, and agencies. A self-starter attitude and a real love of restaurants, music and entertainment. Salary Range : $85,000 - $100,000 per year, based on experience Typically 40-50 hours per week, mostly during business hours. Occasional nights, weekends, and holidays are needed for events, openings, and live moments. Approximately 10% travel to support new restaurant openings and brand events. Our corporate office is just blocks from the beach, which makes for a pretty great place to come to work. You'll also spend time at our restaurants and events, and can work remotely with approval. The role requires regular standing and walking at restaurants and events, and occasionally lifting up to 50 lbs. Why Rock & Brews? 100% of monthly premiums paid for employee PPO medical, PPO dental, and vision plans Flexible vacation policy CA Sick Time 401(k) with company match Complimentary meals and dining discounts at company Rock & Brews locations A passionate team that genuinely cares about each other. We work hard, celebrate wins together, and have each other's backs. The chance to shape the voice of a growing national brand, with a direct line to leadership. #J-18808-Ljbffr Rock & Brews Restaurants