Marketing Director

EYEASE is an early-stage consumer brand developing a new medical optical product designed to make contact lens care more convenient and accessible. As EYEASE prepares for launch, we’re hiring a Marketing Director to build the marketing function from the ground up and become the primary driver of brand, customer strategy, and go-to-market execution. Working directly with the Founder & CEO, you’ll help turn an early-stage product into a recognizable consumer brand. This is a hands-on opportunity for a marketer who thrives at zero-to-one: someone who can uncover customer insights, set the strategy, and then roll up their sleeves to bring it to life. Responsibilities: Brand & Marketing Strategy: Develop EYEASE’s annual marketing strategy, positioning, messaging, and go-to-market plan. Establish a differentiated consumer brand and consistent voice across all customer touchpoints. Translate customer research and market insights into actionable marketing strategies. Build launch, growth, and retention strategies as the business evolves. Develop marketing budgets, forecasts, priorities, and performance targets. Go-to-Market: Lead marketing strategy for product launch and future product expansions. Develop campaigns across digital, social, email, partnerships, experiential, PR, and retail. Create customer acquisition strategies across paid and organic channels. Develop launch calendars and integrated campaign plans. Coordinate marketing initiatives with product availability, retail distribution, and business milestones. Content & Communications: Oversee brand content, social media, email marketing, website messaging, and customer communications. Develop creative briefs and manage outside designers, copywriters, agencies, photographers, and other vendors. Establish EYEASE’s social and editorial presence. Develop PR and media outreach strategies. Identify opportunities for partnerships, events, influencer marketing, and brand collaborations. Growth & Analytics: Establish marketing KPIs and reporting. Monitor acquisition, conversion, engagement, retention, and campaign performance. Use customer and campaign data to continuously refine marketing strategy. Test new channels, messaging, creative, and audience segments. Build a repeatable marketing engine as the company scales. Cross-Functional Leadership: Partner with the Founder & CEO on company strategy and launch priorities. Work closely with product and operations teams to ensure marketing plans align with production timelines. Collaborate with retail and merchandising partners on consumer-facing materials. Manage agencies, freelancers, and strategic marketing vendors. Required Experience: Significant marketing experience with demonstrated ownership of integrated marketing strategy and execution; 7+ years of experience is preferred. Experience launching or scaling a consumer product, brand, startup, or emerging business. Strong command of brand strategy, digital marketing, customer acquisition, content, and paid and organic channels. Demonstrated ability to turn customer research and market insights into clear, measurable marketing decisions. Experience managing agencies, freelancers, contractors, or other external creative and marketing partners. Strong analytical, project-management, written, and verbal communication skills. Comfort moving between high-level strategy and hands-on execution in a fast-moving environment. Nice to Haves: Experience with physical consumer products, particularly in CPG, health/wellness, beauty, personal care, or retail. Experience bringing an emerging brand or new product to market through DTC, Amazon, retail, or omnichannel distribution. Exposure to regulated or compliance-sensitive marketing and/or retailers such as CVS, Walgreens, Target, Walmart, or similar channels. Hands-on experience with modern marketing platforms and tactics across e-commerce, analytics, paid media, email, PR, influencers, packaging, or retail merchandising. What Success Looks Like Within the first 12 months: Established EYEASE’s core brand and messaging architecture. Built a measurable go-to-market strategy. Developed EYEASE’s marketing calendar and channel strategy. Established the company’s digital presence and content engine. Built a network of reliable creative and marketing partners. What We’re Looking For: We are not looking for someone who needs a large team and a large budget to execute. We want someone who can say, “Here’s what we should do,” and then actually build it. The ideal candidate is strategic, commercially minded, creative, analytical, organized, and comfortable getting into the details. Why EYEASE: Build from zero: Shape the brand and marketing function. Direct founder partnership: Work closely with the Founder & CEO and have meaningful influence on launch and company strategy. Real ownership: Lead customer discovery, brand, go-to-market, and growth as EYEASE prepares to enter the market. Grow with the business: Help establish the marketing foundation that can scale alongside EYEASE. Competitive base salary, Performance-based bonus opportunity, Flexible remote work, Flexible PTO, Paid company holidays, Professional development support, Opportunity to directly influence an emerging consumer brand, High level of ownership and autonomy, Opportunity to grow with the company as EYEASE scales, Health & Dental Insurance with optional optical insurance, and 401K match. EYEASE is committed to creating an inclusive workplace and considers qualified applicants without regard to race, color, religion, sex, national origin, disability, age, or other protected status under applicable law Additional Job Application Terms This job is part of LinkedIn’s Full-Service Hiring beta program. Eligibility is limited to candidates located in and performing services in the United States, excluding those based in Alaska, Hawaii, Nevada, South Carolina, or West Virginia. We’re committed to making our hiring process as smooth and timely as possible, and we understand that waiting to hear back can add to the anticipation. If you’re a potential fit, our team will reach out within two weeks to progress you to the next stage. If you don’t hear from us in that time, we encourage you to explore other opportunities with our team in the future, and we wish you the very best in your job search. #J-18808-Ljbffr EYEASE