SEO Specialist

SEO Senior AnalystBusiness Overview KINESSO is the technology-driven performance marketing agency, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at Summary In this role you will be responsible for helping KINESSO clients improve their visibility in organic search results. The senior analyst will contribute strategic SEO recommendations to clients. Applicants will be expected to be regularly client-facing. Candidates must have a strong grasp of core search techniques such as content strategy and technical analysis. The senior analyst must understand client goals and the SEO strategy and incorporate them into the appropriate SEO tactics. This role involves a great deal of collaboration with design, development, social media, and search engine marketing (SEM) teams.ResponsibilitiesProvide SEO reports with little to no oversight, inclusive of data pulling, analysis, insights, and presentationsLead technical site analysis, competitive analysis, and content auditsAudit website to create technical, creative, and CRO recommendations to improve organic visibility and on-site engagement, with brand priorities & goals in mindPrioritize tasks based on their likely effectiveness and ability to be implementedPresent findings and back up recommendations with hard dataIdentify problems and form solutions for problems that can arise in reportingDevelop content recommendations and technical analysis presentationsSupport marketing in the development of SEO case studies, white papers, blog posts, POV etc.Work with creative and development teams to ensure proper implementation of SEO recommendationsTranslate clients' business goals and marketing objectives into successful search engine optimization strategiesDecide upon final keyword lists with minimal supervisionUnderstand a variety of SEO/SEM tool sets and be able to delineate when to use one vs another. Additionally, develop opinions on tools, their uses, and their pitfallsBuild technical SEO acumen with ability to speak to and identify solutions to common SEO issuesCollaborate with social, SEM, and offline marketing teams to implement SEO tactics designed to meet client's marketing goalsPresent new tools and summarize industry articles to the internal teamRequired Skills & Experience2+ years of experience in SEO or relevant function, i.e., SEMFamiliar with multiple keyword research, reporting, and link building toolsUnderstanding of why certain search results appear for various keywordsExpertise with technical SEO tools such as Ahrefs, Screaming Frog, and Lumar or similar toolsComfortable with platforms including Adobe Analytics or Google AnalyticsExpertise with Microsoft Excel, Word, and PowerPointExcellent research, writing, and presentation skills with an attention to detailInnovative thinker, intuitive learner, with ability to quickly find solutions in fast-moving industryDesired Skills & ExperienceAbility to multitask and handle other duties as assignedUnderstanding of basic web development technologies with an understanding of HTMLKnowledge of local SEO, mobile SEO, and social media optimization (SMO) conceptsKnowledge of eCommerce SEO conceptsAbility to develop interpersonal relationships across client and teamExperience with project management tools is a plusWage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.Employment Transparency It is the policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.