Manager, Digital Product Management

Your OpportunityThe Manager, Digital Product Management is responsible for the Digital Outreach capability within Data-Driven Communications. This role identifies, evaluates, prioritizes, and implements innovative technologies, processes, and capabilities that improve marketing effectiveness, operational efficiency, and scalability across Schwab's digital communications ecosystem. The position serves as a strategic partner across Marketing, Marketing Technology, IT, and business stakeholders to transform manual processes into scalable, automated solutions that enable growth while enhancing the client experience.This role will own a portfolio of Digital Outreach initiatives, manage vendor partnerships, and guide concepts from ideation through proof of concept, implementation, and ongoing value realization. Key areas of focus include AI enablement, marketing workflow automation, preference management, campaign quality assurance, and emerging digital communication capabilities.Key ResponsibilitiesDigital Outreach Capability LeadershipOwn and evolve the Digital Outreach capability roadmapIdentify opportunities to improve marketing effectiveness through automation, AI, and process optimizationDevelop business cases and value assessments for new capabilitiesEstablish prioritization frameworks aligned to enterprise and marketing objectivesLead cross-functional discussions on future-state marketing capabilitiesProduct ManagementManage a portfolio of Digital Outreach initiatives from intake through implementationAssist and partner with the Sr. Managers who also own capabilities within the team to define product vision, roadmap, and success metricsPartner with business and technology stakeholders to establish requirements and prioritiesEnsure solutions deliver measurable business value and operational efficienciesManage capability lifecycle, adoption, and continuous improvementInnovation and Emerging TechnologyEvaluate emerging technologies that improve marketing operations and client communicationsLead proof-of-concept efforts and pilot programsCreate frameworks for assessing scalability, risk, and business valuePartner with architecture, security, and governance teams to operationalize successful conceptsBuild repeatable processes for transitioning innovation into productionMarketing Process OptimizationAnalyze end-to-end marketing workflows to identify inefficienciesDesign scalable solutions that reduce manual effort and improve speed-to-marketDrive standardization and governance across capabilitiesPartner with operational teams to improve adoption and usabilityCreate playbooks and best practices supporting continuous improvementVendor and Partnership ManagementServe as business owner for assigned platforms and vendor relationshipsManage vendor roadmaps, feature evaluation, and investment decisionsCoordinate with internal and external partners to deliver capabilitiesMonitor performance, adoption, and value realizationOrganizational LeadershipAct as a subject matter expert for Digital Outreach capabilitiesPresent strategy, progress, and recommendations to leadership audiencesDevelop strong relationships across Marketing, Technology, and Enterprise partnersContribute to capability planning, budgeting, and annual strategic initiativesWhat you have5+ years experience in Product Management, Marketing Technology, Marketing Operations, Digital Marketing, or related disciplinesExperience leading cross-functional initiatives involving business and technology teamsExperience building business cases and defining product roadmapsStrong stakeholder management and communication skillsProven ability to influence without direct authorityDemonstrated experience improving operational efficiency through process or technology enhancementsPreferredExperience with Marketing Automation platforms such as Salesforce Marketing Cloud, Marketo, Adobe Experience Cloud, or similar technologiesExperience evaluating and implementing AI-enabled solutionsExperience with workflow automation and content management technologiesFamiliarity with Agile product delivery methodologiesFinancial services or regulated industry experienceExperience managing vendor relationships and strategic partnershipsWhat Success Looks LikeDigital Outreach initiatives deliver measurable reductions in manual effort and cycle times.New capabilities are successfully scaled from concept through production deployment.Marketing teams gain increased capacity through automation and process improvements.Enterprise stakeholders view the Digital Outreach capability as a trusted strategic partner.A sustainable innovation pipeline is established that continuously improves marketing effectiveness and efficiency.Job SummaryRequisition ID: 2026-125140Posted Date: 13 hours ago(8/14/2026 10:11 AM)Category: Product & Project ManagementSalary Range: USD $120,000.00 - $140,000.00 / YearApplication deadline: 8/28/2026Position Type: Full time