Brand Strategist

Job Title

Your Role

This role will support the Manager, Brand Marketing – Bra Category in advancing three key pillars: Category Growth, Briefing Post Go-To-Market Strategy, and In-season Optimization. This individual will play a critical role in translating strategy into execution—connecting cross-functional teams, driving in-season excellence, and growth to our Bra category.

Your Impact

Category Growth Opportunities

• Support the Manager in identifying and activating growth opportunities and storytelling across the bra categories
• Partner cross-functionally (merchandising, planning, creative) to help bring category-specific marketing strategies to life
• Monitor competitive landscape and cultural trends to surface insights and inform category storytelling

Post Go-To-Market Briefing

• Support the execution of go-to-market strategies across all channels (site, app, social, email, SMS/push, paid media), ensuring alignment from pre-season planning through in-season delivery
• Assist in developing and maintaining Brand Strategy Marketing frameworks and floorset materials
• Help drive promotional storytelling and ensure consistency across digital and store touchpoints
• Execute against trend-driven and cultural moments, including coordinating cross-functional partners and supporting influencer amplification

In-Season Optimization

• Assist in test-and-learn initiatives, including chase product or trend drops, and emerging Bra category moments
• Contribute to hindsight analysis and help translate learnings into actionable recommendations
• Support execution of high-priority brand initiatives tied to Bra category

Additional Projects

• Support special projects and team initiatives as needed, providing flexible project coordination and execution support across marketing priorities
• Support management of store marketing program, including updating and oversight of key marketing documents and resources, ensuring accuracy

Experience

• Bachelor's Degree in Marketing, Communications, or equivalent preferred
• 2-3 years relevant working experience
• Fashion retail experience a plus
• Creative thinker who can brainstorm innovative ideas
• Excellent organization and time management skills
• Ability to work in a fast-paced environment
• Ability to juggle multiple tasks, projects, and strong prioritization skills to meet deadlines
• Strong presentation, communication, and writing skills
• As a hybrid role, the person in this role will be expected to be in the office three days a week
• Top Skills
• Strong project management/ability to manage multiple priorities
• Strong presentation skills as this person will be presenting marketing briefs to the wider marketing org
• Adaptability to change with strong change management
• Technical/Functional Skills
• Standard Microsoft ability and marketing background
• Reason for Role Opening
• Temporary Fashion Show Support
• Personality and Cultural Fit
• Outgoing, friendly, and not afraid to speak in a large room
• Work Location
• Preferably Reynoldsburg, but open to NY