Senior Manager, GTM Product Marketing

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. About the Role The Headless 360 platform is the backbone of the world's most trusted AI-powered enterprise applications—and the team behind it is growing. The Product Marketing team plays a pivotal role in driving the go-to-market strategy for our most strategic product areas, including the Headless 360 platform, which includes Security, Trust, and the broader developer and technical buyer ecosystem. Salesforce is looking for a Senior Manager, GTM Product Marketing to join the Headless 360 platform Go-to-Market team. This is a high-impact, cross-functional role at the intersection of product, sales, and field enablement. You will own the development and execution of GTM programs, sales plays, and field activation strategies that drive pipeline, seller productivity, and revenue growth for the Platform business. This role sits within the Go-to-Market team and requires a seasoned marketer who can operate strategically while rolling up their sleeves to execute. You'll work closely across the broader Product Marketing org, and with Product Management, Sales, Field Marketing, and Sales Programs to ensure the field is always equipped, aligned, and activated. What You'll Do GTM Strategy & Program Development Lead end-to-end GTM planning and execution for Headless 360 platform priorities, including new product launches, feature releases, and key selling moments Develop integrated GTM frameworks — including audience segmentation, messaging architecture, value propositions, and competitive positioning — that translate product capabilities into field-ready programs Partner with PMM and Product Management to deeply understand the roadmap and translate it into compelling narratives and sales assets Sales Programs & Field Activation Design, build, and execute sales programs and plays that equip sellers to win across key segments, personas, and competitive scenarios Create and maintain high-impact sales tools: pitch decks, battle cards, objection handling guides, demo scripts, ROI tools, and one-pagers Drive field activation strategies aligned to selling motions across segments (SMB, Commercial, Enterprise, Global Accounts) Enablement & Sales Readiness Lead cross-functional enablement planning to ensure sellers are ramped and ready on new products, messaging, and GTM priorities Develop and deliver enablement content and programs — including launch kits, training materials, and certification programs Define success metrics for enablement and activation programs; track adoption and iterate based on field feedback and performance data Cross-Functional Leadership Serve as the GTM lead and primary PMM partner for Platform field-facing programs, aligning stakeholders across Product, Sales, Enablement, and Demand Generation Influence without authority across large, matrixed organizations to drive alignment and execution Present GTM strategies and program results to senior leadership What You Bring Experience & Background 5+ years of experience in product marketing, GTM, sales enablement, or a closely related field — ideally within enterprise SaaS or cloud software Proven track record of designing and executing GTM programs and sales plays that demonstrably impact pipeline and revenue Deep understanding of B2B sales motions, buyer journeys, and how sellers engage customers across the funnel Experience with developer platforms, headless/composable architecture, or API-first products strongly preferred. Strong background in security, trust, governance, and compliance, product marketing, or the ability to quickly build credibility in this space. Skills & Competencies Exceptional storytelling and messaging skills — ability to distill complex product capabilities into crisp, compelling narratives for diverse audiences Strong program management skills with the ability to manage multiple workstreams simultaneously across a matrixed organization Data-driven mindset: comfortable defining KPIs, analyzing performance data, and using insights to optimize programs Outstanding written and verbal communication skills; experience presenting to executive audiences Collaborative leader who thrives in fast-paced, high-growth environments Leadership Demonstrated ability to lead cross-functional programs and influence without authority Track record of operating with autonomy and ownership at the Senior Manager level Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world. Accommodations If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form. Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options. Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $143,400 - $216,900 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable. We're Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you've come to the right place.