Social Media Manager

Job Description

About Energo

Energo is a full-service building services company that has served the New York metro area since 1996, with divisions in heating oil, HVAC, plumbing, electrical, inspections, solar and fire suppression. Energo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other characteristic protected by federal, state, or local law.

About the Role

Energo is looking for a creative, proactive Social Media Manager to help build our brand. In this role, you will own Energo's content across Facebook, Instagram, TikTok, LinkedIn, YouTube, and other channels that fit our audiences, telling the story of our people, our crews, and the work we do every day. You will shoot, edit, and publish content from our job sites, our yard, and our photo and drone shoots, and help shape a consistent look, feel, and voice for the Energo brand.

This position is based at our headquarters in Woodside, NY, reports to the Director of Marketing, and is a full-time role that can be hybrid, but in-person is preferred. The role includes regular travel to job sites across the New York metro area and occasional early-morning, evening, or weekend shoots. It's a great fit for someone who brings new ideas, loves creating content, and wants to grow with a growing company.

Job Summary

• Build Energo brand through creative, consistent content that tells our story: our people and our work across the city

• Plan and manage a monthly content calendar across Facebook, Instagram, TikTok, LinkedIn, and YouTube

• Shoot, edit, and publish short-form video, photo, and graphic content, including Reels, TikToks, and carousels

• Turn existing photo shoot and drone footage into a steady stream of posts and website content

• Capture content on-site at job sites, in the yard, and with our crews and technicians, including before-and-after project content

• Write captions, post copy and short-form messaging in Energo's brand voice

• Build a consistent look, feel, and voice for the Energo brand across every channel, in coordination with the Director of Marketing

• Grow followers and engagement; respond to comments and messages in a timely, professional manner

• Run and optimize paid social campaigns

• Track performance by platform and post, and report monthly results on reach, engagement, follower growth and leads generated from both organic and paid efforts

• Stay on top of social trends, platform changes, and competitor content, and bring new ideas to the team

• Maintain an organized library of photos, video, and brand assets

• Coordinate with outside photographers, videographers, or freelancers as needed

Requirements

• Bachelor's degree in marketing, communications, or a related field required

• Two (2) to three (3) years of experience in content creation, social media management, or digital marketing (agency, in-house or freelance)

• Strong portfolio of social content you created, especially short-form video

• Hands-on experience with Facebook, Instagram, TikTok, and LinkedIn

• Experience building, running, and optimizing paid social campaigns in Meta Ads Manager and Business Suite, LinkedIn Campaign Manager, and similar platforms

• Proficiency in video and design tools such as CapCut, Adobe Premiere Pro, Lightroom, and Canva

• Experience building or growing a brand's social presence a plus

• Comfortable on camera and on active job sites; site safety training will be provided as needed

• Valid driver's license a plus

• Brings creativity, initiative, and new ideas, and wants to grow with the company

• Must be detail oriented, a team player and have excellent follow-up skills

• Must have strong written communication and interpersonal skills

What Energo Offers

• Creative ownership to shape and build the Energo brand

• Opportunity to grow within a well-established, expanding, family-owned company

• Exposure across multiple business lines, including HVAC, plumbing, fire suppression, fuel oil, energy services, and solar

• Collaborative, hands-on work environment

Compensation

• Full-time: $67,000 – $80,000 per year (salaried, exempt)

Final compensation within these ranges will be based on experience and portfolio.

Benefits

• 401(k) with matching

• Dental insurance

• Health insurance

• Paid time off

• Vision insurance