Lead Brand Marketing Coordinator

Lead Brand Marketing Coordinator Kapitus is looking for a creative self‑starter to join our Marketing team as Lead Brand Marketing Coordinator to support the development and execution of Kapitus’ brand marketing initiatives across customer advocacy, online reputation management, digital PR, creative asset development, and brand communications. Working closely with the Director of Brand Marketing, this individual will help bring brand programs to life, coordinate cross‑functional projects, and ensure marketing initiatives are executed on time and to a high standard. What you’ll do Online Reputation & Customer Advocacy Support the Director of Brand Marketing in the execution of Kapitus’ online reputation management strategy. Monitor and respond to reviews across Trustpilot, Google Business Profile, BBB, and other relevant platforms. Coordinate review‑generation initiatives designed to increase review volume and improve customer ratings. Assist in identifying and addressing customer concerns surfaced through reviews and customer feedback. Track and analyze customer sentiment, recurring pain points, and positive feedback trends. Prepare regular reporting and insights related to customer reviews, ratings, and reputation performance. Support customer advocacy initiatives including testimonials, case studies, and customer spotlights. Brand Asset Development & Creative Project Management Serve as the day‑to‑day project manager for brand asset development initiatives. Coordinate with external creative agencies and internal stakeholders to produce: Digital advertisements Downloadable resources (eGuides, strategic playbooks, educational kits) Infographics Digital tools Employee swag and partner gifting programs Manage project timelines, approvals, revisions, and production schedules. Help ensure all materials align with brand standards and messaging guidelines. Assist in building, organizing, and maintaining a centralized brand asset library to ensure employees, partners, and vendors have easy access to current, approved brand materials. Assist in establishing processes and governance for asset version control, naming conventions, usage guidelines, and periodic content audits to maintain brand consistency and reduce duplication. Work with internal stakeholders to identify gaps in existing brand materials and help prioritize the development of new assets that support sales, marketing, customer experience, recruiting, and partner initiatives. Video Marketing Support Assist in the planning, coordination, and production of video content. Manage project timelines and stakeholder communication for: Social media videos Educational content Coordinate with internal subject‑matter experts and external production vendors as needed. Research & Digital PR Support the execution of Kapitus’ research and digital PR initiatives. Coordinate the development of surveys, industry research projects, benchmark reports, and data‑driven content campaigns. Track earned media coverage, backlinks, referral traffic, and campaign performance. Work closely with SEO, content, and brand teams to maximize the impact of research‑driven campaigns. Provide day‑to‑day direction, coaching, and workload management for team members. Delegate projects and ensure timely execution of marketing initiatives. Support employee development through regular feedback, training, and mentorship. Help foster collaboration and accountability across the team. Lead hiring, performance management, compensation, and evaluation of team members. Collaborate with Kapitus leadership and HR to continually refine and modify career growth and succession plans. What we’re looking for Bachelor’s degree in Marketing or related field; equivalent professional experience will also be considered. 5+ years experience in brand marketing, communications, PR, customer marketing, content marketing, or a related field. Superior project management skills with an exceptional attention to detail. Excellent communication and collaboration skills, with a talent for building and maintaining strong relationships with clients, partners, industry contacts and colleagues. The ability to connect with individuals on both a personal and professional level. Benefits Competitive Base Salary Range of $68,700 to $110,200. This range is provided in good faith to comply with applicable law. Annual Incentive Compensation Eligibility – Up to 10% annually. Health Insurance – Comprehensive medical, dental, and employer‑paid vision plans through UnitedHealthcare (UHC). Flexible Spending Account – Pre‑tax dollars for qualified medical, dental, vision, pharmacy or dependent care expenses. Lifestyle Spending Account – Employer‑sponsored post‑tax benefits for well‑being expenses. 100% Company Paid Insurances – Basic short‑term and long‑term disability, and vision insurance. Voluntary Insurance – Supplemental life and enhanced short‑ and long‑term disability coverage through Mutual of Omaha; Colonial Accident and Hospitalization insurances available. Paid Maternity and Parental Leave – Company‑paid beyond state‑mandated leave. Commuter Benefits – Pre‑tax benefits for parking and commuter expenses. LifeBalance Program – Membership with discounts on outdoor activities, arts, health, and fitness; includes: Pet and car insurance discounts. Financial services such as LegalShield. Relaxation and stress management tools. Plum Benefits Discount Program – Exclusive discounts on shows, travel, car rentals, and more. Tuition Reimbursement – Up to $5,000 annually and conference opportunities via the LSA plan, Kapitus Academy. Travel Reimbursement – For all work‑related travel. Paid Time Off and Sick Time . Retirement Benefits – 401K plan managed by Fidelity with 25% match on contributions up to 6% of annual salary. About Kapitus Kapitus is one of the most reliable and respected names in small business financing. As both a direct lender and a marketplace built with a trusted network of lending partners, we provide small businesses with the financing they need when, and how, it is needed. We have built a culture that makes us excited to come to work in the morning. Our company is fast‑paced, teammates need to be self‑directed and highly motivated to do the right thing, even when it takes hard work. We show our teammates appreciation with great benefits, competitive pay and solid opportunities for growth. Company Mission At Kapitus, our mission is to help small business owners grow their organizations by providing tailored, transparent, and ethical financing solutions. We invest in every business owner’s story and are dedicated to building lasting relationships to champion their goals. We promise to keep the best interests of our clients at the center of the financing process by operating with transparency, fairness, and integrity. Remote Eligibility Consideration will be given to qualified remote candidates residing in states where Kapitus and/or one of its subsidiaries has an established physical presence. Equal Employment Opportunity As set forth in Kapitus’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. #J-18808-Ljbffr