Program Manager Sports Marketing / Green Grass Development

Role Description

We are seeking a golf industry expert to manage relationships with the company's highest level Staff Program members in the central region of the United States. This person is responsible for overseeing the company’s key sponsorship activities with the PGA of America, and other high-profile TaylorMade events (PPC National, TP Classics & Sectionals) that are happening within the assigned region. This individual will represent the department and company in many high-profile situations/activities dealing with golf industry leaders, influencers and executives. This individual must be able to live anywhere within the assigned territory (Central United States). Preferred locations include Dallas, Chicago, Minneapolis, Milwaukee, Nashville and Detroit.

Essential Functions and Key Responsibilities

• Build and drive the development of the green grass channel through relationships with Staff program members.
• Manage a high level of communication with all top Staff members and implement key business strategies to maximize the working relationship between the company and these key PGA professionals.
• Oversee the on-site activities at the company’s Title Sponsored events with the PGA of America at the Section and National level (within assigned region).
• Identify, recruit and retain top golf professionals within the target Pyramid of Influence (including up-and-coming talent); form relationships with both players and their teams (agents, coaches, etc).
• Work closely with Sales team members to better execute measurable brand loyalty and recognition.
• Serve as point of contact for all Sport’s Marketing events, specifically focused on PNC National & Sectional Events, TP Classics and PGA Tour Events.
• Work closely with key Club professionals to understand point of view and product needs; subsequently work with appropriate internal teams (e.g. Product, R&D) to resolve and fulfill those needs.
• Stay involved in design and prototype process by serving as liaison between design teams and field.
• Communicate product timelines and status updates to Club professionals.
• Observe and gather competitive activity and product trends to provide insights to the GSM, Product Creation and R&D teams.
• Manage contract negotiations between the company and Staff program members.
• Manage product fitting/seeding at key facilities within assigned region to assist the introduction of the company’s new product to the higher-profile Staff Programs members.
• Perform other related duties and projects as deemed necessary or required.

Knowledge and Skills Requirements

• Expert golf knowledge and playing skills are a must.
• High level of product knowledge and understanding of club design, swing mechanics, and fitting expertise.
• Club building acumen.
• Launch monitor certification (Foresight, Trackman).
• Strong interpersonal/public relations skills, as well as a neat and professional appearance are required.
• Strong event planning capabilities (site procurement, planning, onsite execution, budget management, etc).
• Proficient in Microsoft Office (Outlook, Excel, PowerPoint), DOMO, AI Application.
• Valid driver’s license is required.

Education, Work Experience, and Professional Certifications

• Minimum of 7 years general golf industry experience, with 5 years that specifically include direct interaction with golf professionals at the highest level.
• Strong fitting and product optimization background is required.
• PGA Membership encouraged.

Work Environment / Physical Requirements

• Position requires an extensive amount of travel.
• Must be able to work extended hours, holidays and weekends as needed.
• Will spend considerable time outdoors, regardless of weather conditions.

Compensation

The expected annual base pay range for this position is $130,000 - $160,000. TaylorMade is a performance driven organization and our total rewards approach to compensation is designed to support this. We consider many factors in determining base compensation, including work locations, job related knowledge, experience, position scope, education and skills. Additional benefits, such as health & wellness, performance bonuses, product discounts, holidays, paid time off, etc. may also be offered in accordance with our plans.

Equal Opportunity Employer

TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.