Assistant Brand Manager

About Gap Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that’s run through those five decades is the phenomenal people that make up our brand — our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it. About The Role The Assistant Manager, Brand Marketing – Culture & Growth Marketing is a brand steward, responsible for positioning Gap at the epicentre of cultural conversation and elevating brand visibility in cultural spaces that matter. This individual will bring a deep interest in brand marketing, strategy and bringing stories to life through different mediums. This role will support the development and execution of high‑impact, culturally‑relevant brand initiatives, and ensure widespread implementation and executional excellence across all channels, including paid media, social, retail, site/digital, loyalty, partnerships, PR, and product experience, with a mission to keep Gap the talk of the town. What You'll Do Strategic Development Support the development of inspiring marketing briefs by gathering key inputs from cultural observations, desk research, consumer insights, and product teams, helping to achieve business goals with sharp cultural strategies. Keep a pulse on cultural and industry trends, actively bringing fresh storytelling ideas, competitive teardowns, and innovative content formats to the team. Co‑create high‑visibility strategy documents, assisting the Director of Brand Marketing and Culture with insight‑filled decks and proposals that influence senior leadership. Campaign Coordination & Cross‑Functional Management Maintain and update the omni‑channel marketing calendar, ensuring all cross‑functional partners have real‑time visibility into the cultural strategies and plans. Coordinate the day‑to‑day marketing initiative pipeline, managing asset checklists, product sample tracking, and coordinating key milestones from creative reviews to final mechanical approvals. Build strong working relationships with cross‑functional peers in project management, creative, PR, and social media to ensure seamless day‑to‑day communication. Keep GTM tracking tools up to date, collaborate with project management to flag potential delays early, and draft project structures for smaller brand initiatives. Operational Agility & Partnership Support Manage daily communications and asset delivery for merchants, regional markets, and external partners to ensure cohesive execution across all channels. Assist in executing nimble, in‑season adjustments, routing updated assets and communication when business priorities or consumer needs shift. Provide direct operational and execution support to the Director of Brand Marketing and Culture on high‑visibility marketing initiatives and large‑scale brand campaigns. Who You Are 2‑3 years of experience in consumer marketing, experiential or social content marketing. Team player with strong interpersonal skills; works well within a collaborative environment. Good organizational and communication skills (verbal, presentation, written) with high attention to detail; proficient in deck/presentation creation. Culturally curious, with the ability to identify and surface relevant trends, ideas, and moments for Gap’s strategy. Adaptable to support the pace and needs of the business in a constantly evolving environment. Gracefully juggle multiple, competing, high‑priority projects. Self‑starter with an innate sense of curiosity and eagerness to test and learn. High energy level and ability to thrive in a fast‑paced, changeable environment. Salary Range $76,400.00 – $95,500.00. Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or the minimum of the pay range (whichever is higher) based on city, county and state requirements. Benefits at Gap Merchandise discount: 50% off regular‑priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet. Highly competitive Paid Time Off plans. Up to five “on the clock” hours per month to volunteer at a chosen charity. Extensive 401(k) plan with company matching up to four percent of base pay. Employee stock purchase plan. Medical, dental, vision and life insurance. See more of the benefits we offer. Equal Employment Opportunity Gap Inc. is an equal‑opportunity employer and is committed to providing a workplace free from harassment and discrimination. We recruit, hire, train and promote qualified people of all backgrounds and make all employment decisions without regard to any protected status. We have received numerous awards for our long‑held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. #J-18808-Ljbffr