Web Developer

Fractional Healthcare CRM & HIPAA Strategy Consultant

Location: Remote

Start Date: ASAP (this week or next week)

Duration: Contract (fractional - approx. 5 hours to start, then approx. 5 additional hours of strategy work and 5 hours per quarter if the project moves forward)

Compensation: Up to $50-80/hr W2

Benefits: Eligible for Health, Dental, Vision, 401K

Job Description: Our client is seeking a fractional Healthcare Marketing and HIPAA Strategy Consultant to serve as a subject matter expert supporting a new business opportunity. The end organization is a healthcare products company transitioning from a B2B, physician-prescribed model to direct-to-consumer sales, and they need expert guidance on maintaining HIPAA compliance across their customer acquisition efforts as they implement Salesforce and migrate from Pardot to Marketing Cloud. The initial engagement is approximately 5 hours, with potential for additional strategy development and ongoing quarterly reviews if the business is won.

Day-to-Day Responsibilities:

• Prep with internal stakeholders ahead of a client-facing strategy meeting, then participate in that meeting as the HIPAA and healthcare acquisition subject matter expert
• Field client questions about maintaining HIPAA compliance across customer acquisition, retention, and upsell
• Advise on what to consider from a HIPAA standpoint as the client implements Salesforce and shifts from Pardot to Marketing Cloud
• Provide follow-up guidance and recommendations after the client meeting
• If the project moves forward: help develop the customer acquisition plan, ensure HIPAA compliance is built into the strategy and customer journey, and review execution against the plan on a quarterly basis

Requirements:

• Must-Haves:
  • B2C healthcare marketing experience - customer, patient, or client acquisition for a healthcare or pharma product that can be ordered online (in-house at a direct-to-consumer healthcare company or at a digital agency, either is fine)
  • Strong understanding of HIPAA compliance as it relates to marketing and customer acquisition
  • Understanding of the full customer journey from acquisition through retention and upsell, with HIPAA compliance maintained throughout
  • Polished, presentable, client-facing consultant with strong executive communication skills - this person will be in the room helping win the business
• Nice-to-Haves:
  • Experience across multiple paid channels (e.g., Google, Meta) with the ability to inform an omnichannel acquisition plan
  • Experience with Basis (the client's usual media platform; programmatic will not be used)
  • Working familiarity with Salesforce, and general knowledge of the Pardot to Salesforce Marketing Cloud landscape (deep expertise not required)
  • CRM migration experience, especially Pardot to Marketing Cloud
  • Marketing strategy consulting experience
  • Background selling to the aging American customer segment, including their caregivers