Digital Marketing Specialist

The Digital Marketing Specialist will assist Bob Mills Furniture in all areas of online marketing including but not limited to: developing and launching marketing digital and email campaigns; recommending and buying digital ad placement for social media, Google Ads and other paid channels; monitoring and engaging customers on social media platforms. ESSENTIAL DUTIES AND RESPONSIBILITIES Develop new pay-per-click (PPC) campaigns and maintain/optimize existing PPC campaigns Execute paid search campaign recommendations and optimizations in Google Ads Identify important keywords and phrases for both PPC and organic search optimization. Carry-out completion of or make recommendations to appropriate personnel for the resulting action items Maintain corporate social media pages including Facebook, Twitter, Pinterest and Instagram, including communication with customers Manage and maintain numerous accounts, including measuring, testing, revising, and repeating to continually improve campaign performance Continuously optimize content to ensure maximum rankings for targeted keywords Execute all digital plans for Google Ads, Email, Facebook, OTT and other RTB platforms as needed Recommend, develop and implement digital strategies to improve online customer experience Work with marketing team in development of ad campaigns and marketing plans QUALIFICATIONS/EXPERIENCE Bachelor’s Degree in Marketing, Business, Mass Communications, or some combination of experience and education 1-2 years of Google AdWords/PPC experience – (Google Ads certification required) 2+ years of experience with commercial Facebook, Twitter, Pinterest and Instagram platforms for business Strong to expert level of knowledge of Microsoft Office Suite Ad copywriting and proofreading skills Email Marketing campaign building experience #J-18808-Ljbffr