Senior Manager, Growth Marketing ( Database)

At Evolve , we’re on a mission to make vacation rental easy for everyone. Our high-performing, customer-obsessed team runs on curiosity, communication, and accountability—working together to create exceptional experiences for our owners and guests. Whether solving big challenges, delivering outstanding results, or celebrating wins, we approach every day with purpose and passion. If you’re ready to join a mission-driven company where every teammate has the opportunity to thrive, Evolve might just be the place for you. Why this role Evolve is the largest tech-enabled, asset-lite provider of vacation rental management services in North America. We are looking for a Senior Manager, Growth Marketing to take our high-performing marketing engine and build what comes next — intelligent systems and a growth function built to last. This is a hands‑on role for a builder who will be in the work daily to establish a modern growth function. You’ll manage a team of three and own the systems, channels, and intelligence that drive owner and operator acquisition at Evolve — reporting to the Sr. Director of Marketing and Experience Design. Evolve has scaled to 35,000 vacation rental properties and generated $5B in rental income for our owners. Your job is to turn our performance marketing engine into a durable, scalable growth platform that is instrumented, optimized, and AI-accelerated. What you’ll do Responsible for demand generation end to end – paid acquisition, database marketing, funnel instrumentation, and conversion optimization. Directly accountable for MAL and MQL volume, CPL, CAC, and funnel conversion rates. Build database marketing as a core growth pillar. Scale Evolve's owned-channel acquisition capability — prospect identification, enrichment, segmentation, and outbound programs across both owner and guest databases that compound over time. Instrument the funnel. Build the attribution models, dashboards, and measurement infrastructure that give leadership real-time visibility into pipeline health. Run a continuous experimentation program. Design and execute a testing roadmap across channels, creative, audiences, and landing pages. Build frameworks so experiments compound learnings. Deploy AI as your, and the team’s, default operating mode. Integrate AI across campaign optimization, audience modeling, content generation, and reporting automation. Own the stack, budget, and agency relationships and what all three produce. Set the standard for data‑driven funnel performance and spend efficiency at MBRs and QBRs. Lead a high-performing team. Develop your direct reports to operate with autonomy and accountability: a performance marketing manager, and two marketing technology analytics individual contributors. What makes you a great fit A builder profile: you default to creating systems, not managing processes. You're energized by finding efficiencies and playing offense on hard problems. 7+ years in growth, demand generation, or performance marketing across B2B and B2C audiences, with demonstrated success building or scaling database marketing programs in high-growth technology, marketplace, or platform businesses where acquisition systems had to be built. 3+ years leading marketers directly, with demonstrated ability to coach ICs across demand generation and MarTech disciplines. You've built or leveled up a team. Comfortable partnering with the demand generation manager, and can go deep as needed with paid acquisition, marketing automation (Braze or equivalent), SEO/AEO, and analytics platforms. As an AI‑first operator, AI is embedded in how you plan, execute, and report. You can speak to specific tools, your use cases, and the measurable impact on your team's output. Strong analytical skills. Experience building attribution models, defining funnel metrics, and translating data into growth strategy. Comfortable with Amplitude or marketing analytics platforms. Experience managing marketing budgets with rigor — building forecasts, tracking spend efficiency, and making reallocation decisions based on performance data. Preferred but not required Experience with marketplace dynamics with distinct acquisition funnels. Background in high-growth technology or marketplace businesses — vacation rental, proptech, fintech, business services, or anywhere supply-side acquisition had to be earned. Experience in a two‑sided marketplace with distinct supply-side and demand-side acquisition funnels. Familiarity with Amplitude, Braze, Segment, or Clay — and technical marketing tools like APIs, no-code automation, or AI tools such as Claude, Cursor. Compensation For this role our salary range is $165,000 to $185,000 depending on relevant experience. This role will also be eligible to receive a variable annual bonus based on both company and individual performance. Compensation for this role may vary to reflect local market conditions. Location All Evolve team members must live in one of our approved locations by their first day. We can hire from anywhere in the U.S. except D.C. and Hawaii. Some positions may also have restrictions based on compensation in the following states: California, Maryland, New York, Pennsylvania, Rhode Island, and Washington. If you live in Colorado, you can work remotely anywhere in the state, at our downtown Denver office, or a hybrid of both! If you're planning to move soon, please let us know, and we'll be happy to review your application again. Benefits Financial Wellness: Industry‑competitive pay, equity in the company, and a 401(k) with a 4% immediate vesting match. Family Support: 16‑18 weeks of paid parental leave for birthing parents and 10 weeks for non‑birthing parents, plus infertility coverage. Health & Wellness: Comprehensive medical, dental, and vision plans, with 100% employer‑paid dental and vision for individual coverage, a low‑cost medical option, 10 free mental health visits, and pet insurance. Time to Recharge: Generous PTO, RTO (for full‑time exempt employees), sick leave, holidays, and a personal holiday to celebrate what matters most to you. Travel Perks: Annual Evolve travel credit after one year and discounts on stays at all Evolve properties. Growth Opportunities: World‑class onboarding programs, learning, and development resources to help you grow your impact. Connection: Employee Resource Groups celebrating our diverse communities at Evolve. EEO At Evolve, we are committed to diversity and inclusion. As an equal opportunity employer, all qualified candidates will be considered for employment without regard to race, color, creed, religion, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, marital status, national origin, ancestry, citizenship status, military service or veteran status, physical or mental disability, or any other legally protected characteristic. Evolve participates in e‑Verify for all positions. If you have a disability or special need that requires accommodation at any point in the hiring process, please let your recruiter know. #J-18808-Ljbffr Evolve