Social Media Manager

Social Media Manager

We are hiring a Social Media Manager to join our Marketing team!

At Watkins Wellness, social media functions as a strategic growth lever that supports brand building, customer engagement, and long-term performance. As our Social Media Manager, you will own the social media vision, strategy, and standards across multiple brands, ensuring our presence is compelling, consistent, and commercially impactful.

This is a manager-level leadership role. You will act as an internal social agency lead by setting direction, prioritizing work, and ensuring creative excellence, while managing people, navigating complex stakeholder needs, and guiding execution through direct reports and agency partners. You will also maintain accountability for social media and online reputation, including online reputation management and social listening insights that inform marketing and customer experience teams.

Your judgment, taste, and ability to translate brand strategy into social-first, platform-native storytelling, especially short-form video, will directly shape how customers experience our brands.

Your Ripple Effect

• Do you want ownership of social strategy across brands? Lead social media strategy for multiple brands (currently Hot Spring, Caldera, and Endless Pools), including channel selection, content approach, and prioritization in partnership with brand leaders.
• Have you led people? Directly manage and develop two existing team members who execute online reputation management, social customer care, and community engagement.
• Are you comfortable setting direction while staying accountable for execution? Define social roadmaps, content standards, and success metrics, while ensuring consistent, high-quality execution through your team and agency partners.
• Do you operate like an internal agency lead supporting multiple brands? Support multiple brand stakeholders, balancing differing priorities, navigating approvals, and maintaining momentum across parallel workstreams.
• Is social-first video central to how you lead creatively? Guide the development of social-first, platform-native content, including short-form video, with hands-on expertise in ideation, capture, and/or editing.
• Can you own the content operating model end to end? Oversee social content calendars, workflows, approvals, and quality control, partnering with copywriters and brand teams.
• Have you overseen online reputation management at scale? Maintain accountability for ratings, reviews, social listening, and online Voice of Customer insights, while execution is handled by direct reports.
• Have you worked with influencers or creators before? Contribute to influencer and creator partnerships.
• Are you strong navigating cross-functional complexity? Collaborate with brand managers, marketing partners, customer care, and leadership to ensure social media and online reputation efforts support broader business goals.

What You Bring

• 7+ years of progressive experience in social media, online reputation management, or related digital marketing disciplines
• Prior people management experience is required; this role manages two direct reports
• Proven experience leading social media and online reputation efforts across multiple brands or clients (agency backgrounds encouraged)
• A portfolio of social-first work is required, including short form video
• Must include work you personally influenced or created (ideation, capture, and/or editing)
• Strong understanding of major social media platforms, algorithms, and emerging content trends
• Experience leveraging modern and AI assisted tools and workflows to scale content creation, insights, and efficiency while maintaining brand quality
• Experience owning social content calendars, publishing workflows, approvals, and quality control
• Familiarity with social listening, analytics, and reputation management platforms (Sprout Social experience a plus)
• Experience working with influencer or creator programs
• Strong project management skills and comfort collaborating across Brand, Product, Creative, Channel Marketing, and Customer Experience teams
• Data informed mindset with experience translating social and Voice of Customer insights into actionable recommendations

What You'll Get

At Watkins Wellness, we believe everyone should 'Feel good. Live well.' We offer employees the opportunity to join a dynamic, growing industry leader with an outstanding and well-deserved reputation for leadership and commitment to our employees, customers, and community. Our employees are eligible to receive exceptional health and wellness benefits, paid time off, company bonus, profit sharing, 401k match, education assistance, and much more. We are proud of the people we are and the products we make — products that make a difference to the health and well-being of others.

We look for candidates that exhibit The Watkins Way (always Ethical, endeavors to be Transparent, embraces Inclusion, welcomes Diverse backgrounds and perspectives, Accommodating, believes in Work-Life Balance, puts Safety First, Accountable, values Relationships, Passionate, Team Player, and Goal Driven).

Physical Requirements: The employee must frequently lift and move up to 10 pounds and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, color vision, peripheral vision, and depth perception. The noise level in the work environment is usually loud. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

Hiring Range: $84,100.00-$132,110.00. Many factors are taken into consideration in determining pay, including education and location.

Company: Watkins Wellness