User Acquisition Analyst

Primer is an ad management tool for mobile apps that puts the entire user experience, from ad impression to purchase, into a performance marketer’s hands. Our team started as growth consultants, and while working with clients, we noticed that users abandon mobile apps when the specific need that brought that user into the app is neglected in favor of a one-size-fits-all experience. This translates into low conversion rates and difficulty acquiring users through paid channels. Now, we’re building the tool that will solve this problem. Primer’s ad management tool for Facebook creates custom purchase funnels for every ad. Marketers can measure the effectiveness of these custom experiences and test or change them anytime – without writing code, involving engineers, or waiting for an app release. Primer empowers marketers to give users what they want. Job Description What you'll be doing... Launching, managing, and optimizing Facebook ad campaigns for mobile apps Manipulating data to analyze campaign performance and generate reports Creating ad images from design assets and writing ad copy Strategizing with Primer product managers to invent and test new campaign initiatives Dynamically changing in-app new user experiences to increase conversion rates Qualifications 2-3 years of ad account management experience, preferably at a mobile-focused company Familiarity with social advertising, specifically Facebook Ability to learn from data and communicate what the data is saying in plain English Understanding of conversion rates and their importance in direct response advertising Desire to take on a project and own it end-to-end Ability to make decisions quickly and ask for help when stuck Comfortable in a start-up setting - lots of hard work but also lots of play! Additional Information Nice-to-have Experience Strong Excel skills. If you can already wiz around a pivot table, that’s awesome Experience in direct response advertising beyond Facebook - Twitter, Adwords, Youtube, etc. If you've done any of these on mobile, that’s even better Ability to go into BEAST MODE and get tons of stuff done Great SF location in the heart of SOMA close to public transportation (Bart/Muni/Ferries), restaurants, and nightlife Competitive salaries with early-stage stock options 100% Health, Dental and Vision premiums paid for the employees and dependents Pick your own equipment including a pair of Bose headphones Friendly dogs are allowed in the office Public transit reimbursement #J-18808-Ljbffr Primer