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Sr. Director of Product Marketing - AI Growth Strategy

$284.7k - $390.9k

Cisco Systems, Inc

The application window is expected to close on: 10/02/2026

Meet the Team

Cisco is seeking a Senior Marketing Leader for AI Growth Strategy to lead global product marketing and go-to-market (GTM) strategy for our next-generation AI and secure infrastructure portfolio. This executive leadership role operates at the intersection of AI innovation, product strategy, and category creation, defining how Cisco positions, launches, and scales the foundational infrastructure, security, and data platforms powering global AI. As a primary orchestrator, you will partner closely with AI Product Management, Engineering, Sales, and Marketing leadership to solve complex enterprise challenges, build commercial solutions, and solidify Cisco's position as the architectural backbone for enterprise AI. You will lead a dynamic, cross-functional team focused on transforming how global enterprises connect, secure, and accelerate AI workloads from data center to cloud to edge.

Your Impact

As the Senior Director of Product Marketing - AI Growth Strategy, your focus is the GTM engine for Cisco's AI and secure infrastructure solutions, including the overarching narrative, tier-1 launches, competitive positioning, customer proof points, and field activation motions that drive market leadership and growth. You will collaborate across Product Management, Sales, Marketing, Partner Ecosystems, Analyst Relations, and Executive Leadership to translate technical AI innovations into market narratives, field confidence, and measurable business outcomes.

Key responsibilities include:

  • Architecting and executing the global product marketing and go-to-market strategy for Cisco's AI-ready infrastructure and security portfolios.
  • Defining differentiated messaging, positioning, and value propositions for Cisco's role in the enterprise, tailoring narratives from executive buyers to technical practitioners and global partners.
  • Shaping the market conversation around transforming the network for modern enterprise demands.
  • Driving launches, campaigns, and major market moments that impact competitive momentum and customer confidence.
  • Partnering with product management to connect roadmap innovation to customer outcomes and integrating market insight back into roadmap and commercialization discussions.
  • Identifying GTM strategies that help Cisco shape the infrastructure and security portfolio, including new audience strategies, buying-center motions, and customer proof points.
  • Utilizing AI-native workflows to accelerate insight generation, messaging iteration, content creation, and measurement.

Minimum Qualifications

  • 12+ years of experience across product marketing, product management, technical marketing, product strategy, sales engineering, or GTM leadership in enterprise technology.
  • 5+ years of people management experience leading product marketing, product, technical, or GTM teams with a track record of execution and team development.
  • 5+ years of experience leading GTM strategy for complex enterprise products, platforms, or portfolios.

Preferred Qualifications

  • Demonstrated ability to connect messaging, launch strategy, sales enablement, and marketing execution to measurable business outcomes.
  • Experience in networking, cybersecurity, secure access, cloud security, identity, observability, or AI-related infrastructure/security markets.
  • Product management or product strategy background, with interest in applying product depth to GTM strategy and market creation.
  • Experience building executive-level thought leadership and differentiated category narratives.
  • Experience operating in a global, matrixed organization and influencing product, sales, marketing, partner, analyst, and executive stakeholders.
  • Strong business acumen, including experience with pipeline, bookings, win/loss, attach, adoption, competitive, and customer engagement metrics.

Why Cisco?

At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.

We are Cisco, and our power starts with you.

Message to applicants applying to work in the U.S. and/or Canada:

The starting salary range posted for this position is $284,700.00 to $390,900.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits.

Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.

U.S. employees are eligible for paid time away as described below, subject to Cisco’s policies:

  • 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
  • 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
  • Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees
  • Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
  • 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours ofunused sick timecarried forwardfrom one calendar yearto the next
  • Additional paid time away may be requested to deal with critical or emergency issues for family members
  • Optional 10 paid days per full calendar year to volunteer

For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows:

  • .75% of incentive target for each 1% of revenue attainment up to 50% of quota;
  • 1.5% of incentive target for each 1% of attainment between 50% and 75%;
  • 1% of incentive target for each 1% of attainment between 75% and 100%; and
  • Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

The applicable full salary ranges for this position, by specific state, are listed below:

New York City Metro Area:

$284,700.00 - $449,500.00

Non-Metro New York state & Washington state:

$272,000.00 - $398,000.00

* For quota-based sales roles on Cisco’s sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.

** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.

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