Senior Manager, Digital Marketing & E-Commerce

Senior Manager, Digital Marketing & E-Commerce About Sold Out NYC Sold Out NYC creates elevated essentials for women who value style, quality, and ease. We design thoughtfully crafted wardrobe staples that feel modern, effortless, and built to last. As we continue to grow, we are looking for a Senior Manager, Digital Marketing & Ecommerce to help drive customer acquisition, retention, and online revenue growth while shaping the digital experience across every customer touchpoint. The Role We are seeking a highly analytical, strategic, and results-driven Senior Manager, Digital Marketing & Ecommerce to join our growing team. Reporting directly to the Head of Marketing, this individual will own the performance and optimization of Sold Out NYC's digital ecosystem, spanning paid media, email and SMS marketing, ecommerce strategy, digital merchandising, customer analytics, and affiliate partnerships. This is a highly cross-functional role that sits at the intersection of marketing, merchandising, and ecommerce. The ideal candidate is both a strategic thinker and hands-on operator who is excited by the opportunity to drive growth, uncover insights, and continuously improve the customer experience across the digital funnel. Reports to: Head of Marketing Location: New York City Employment Type: Full-Time Responsibilities Partner with the Head of Marketing to develop and execute Sold Out NYC's digital growth strategy. Own performance reporting and analysis across paid media, ecommerce, email, SMS, ShopMy, and customer analytics, translating insights into actionable recommendations. Monitor key business metrics including customer acquisition, retention, conversion, revenue, lifetime value, and channel performance. Lead paid media strategy and execution in partnership with external agency partners, including campaign briefing, creative direction, performance analysis, and optimization. Collaborate with creative and brand teams to ensure paid campaigns align with broader marketing initiatives and business objectives. Own email and SMS strategy, including lifecycle marketing, promotional campaigns, audience segmentation, customer journeys, testing, personalization, and performance optimization. Own ShopMy and affiliate marketing strategy, including creator partnerships, performance management, and revenue growth initiatives. Lead digital merchandising strategy across the ecommerce site, ensuring an optimized customer journey through product assortment, navigation, and on-site storytelling. Monitor site performance and customer behavior to identify opportunities for conversion rate optimization and improved user experience. Partner cross-functionally to execute site updates, product launches, promotional initiatives, and ecommerce enhancements. Help shape the ecommerce roadmap and overall digital customer experience. Build forecasts, support budget planning, and identify opportunities to drive profitable growth across digital channels. Stay informed on industry trends, emerging platforms, consumer behavior, and digital marketing best practices. Qualifications 6–8 years of experience in digital marketing, growth marketing, ecommerce, performance marketing, or related functions. Experience working within a fashion, lifestyle, beauty, or consumer brand preferred. Strong understanding of paid media, lifecycle marketing, ecommerce, customer acquisition, and retention strategies. Experience managing agency relationships and external marketing partners. Strong analytical skills with the ability to interpret data and translate insights into action. Experience with ecommerce platforms, email marketing platforms, analytics tools, and reporting systems. Excellent project management and organizational skills with exceptional attention to detail. Strong communication and cross-functional collaboration skills. Comfortable balancing strategic thinking with day-to-day execution. #J-18808-Ljbffr Sold Out NYC