Marketing Manager at Aristocrat Lansing, MI

We are seeking a Marketing Manager to spearhead digital marketing campaigns for the Michigan Lottery’s iLottery program, crafting strategies that deliver an outstanding customer experience and drive program performance. Location This role is remote to start, transitioning to a hybrid schedule once the office location is established. Responsibilities Craft and roll out digital marketing strategies aligned with the iLottery program’s short‑ and long‑term objectives. Strategically plan and prioritize acquisition and retention campaigns, player promotions, rewards initiatives, and engagement efforts. Research emerging acquisition channels and customer retention tactics to continuously improve program performance. Lead the iLottery marketing team, coordinating acquisition, CRM, dedication, digital engagement, and QA functions. Mentor a cross‑functional team, promoting a high‑performing, collaborative culture through goal setting, coaching, and performance management. Recommend A/B testing, audience segmentation, and campaign optimization, targeting customer churn and lifetime value. Review and provide feedback on marketing content, including landing pages and social media posts. Suggest improvements to customer experience and purchase flows to enhance conversion and retention. Monitor campaign performance, ensuring on‑time execution, budget adherence, and strategic alignment. Analyze campaign benchmarks, track indicators, and identify targets for optimization. Advise on digital advertising investment to boost return on investment and channel performance. Collaborate with the Lottery’s Marketing Director and cross‑departmental teams on agency‑wide projects and vendor partnerships. Maintain partnership updates on iLottery rewards and retention initiatives and supply content for the CRM knowledge base. Qualifications Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent training and experience). 7+ years of experience in digital marketing, campaign management, or customer experience optimization. 3+ years of leadership experience guiding cross‑functional marketing teams. Strong analytical skills with the ability to measure and interpret campaign performance. Excellent communication, teamwork, and leadership skills. Experience managing budgets and advertising spend across multiple channels. Familiarity with A/B testing, segmentation approaches, and campaign optimization tactics. Proficiency with analytics platforms such as Google Analytics, Power BI, AppsFlyer, and Outflink. Ability to work independently and remotely while maintaining positive relationships with teams. Proactive in staying current with digital marketing trends and evolving procedures. Benefits and Compensation Up to 25% Pay Range:$102,410–$190,190 per year. Comprehensive benefits package: health, dental, and vision insurance; paid time off; 401(k) plan with employer matching. Additional Information This role is subject to mandatory background screening and regulatory approvals, including a criminal background check, fingerprint submission, and licensing or registration with applicable gaming regulatory authorities. Aristocrat is not able to sponsor work visas. Candidates must be authorized to work in the job posting location for this position on a full‑time basis without the need for current or future visa sponsorship. #J-18808-Ljbffr