Director of Digital Marketing

Director of Digital Marketing

Lead the Digital Strategy Behind 110+ Apartment Communities!

Independence Realty Trust, INC (NYSE: IRT) / IRT Living is looking for a strategic, analytical, and hands-on Director of Digital Marketing to lead our digital demand generation efforts across a growing portfolio of apartment communities. This role is based at Philadelphia, PA or Tampa, FL | Full-Time | Hybrid.

In this role, you'll own the strategy, execution, and performance of our digital marketing programs—from paid search and SEO to attribution, analytics, and budget optimization. You'll lead a talented digital marketing team while partnering with Sales, Operations, and Technology to ensure every marketing dollar drives measurable business results.

This opportunity is ideal for a digital marketing leader who loves diving into data, solving complex problems, testing new ideas, and translating insights into action. While experience in multifamily or real estate is a plus, it's not required. We're looking for someone with deep digital marketing expertise, strong business acumen, and a passion for continuous innovation.

What You'll Do

• Lead the digital marketing strategy across paid search (SEM), SEO, local search, and website optimization.
• Own and optimize the digital media budget, reallocating spend to maximize lead generation, tours, applications, and leases.
• Develop attribution models, performance reporting, and financial forecasting to drive strategic decision-making.
• Monitor campaign performance, investigate anomalies, and conduct root-cause analysis to ensure reporting accuracy.
• Establish best practices for platform governance, change management, campaign testing, and account monitoring.
• Manage relationships with SEO and PPC agency partners while independently validating performance and recommendations.
• Design and evaluate A/B and multivariate tests to continuously improve marketing performance.
• Leverage AI and generative AI tools to increase marketing effectiveness and team productivity.
• Lead, coach, and develop the digital marketing team while fostering a culture of innovation and accountability.
• Partner cross-functionally with Sales, Operations, and Technology to align digital marketing initiatives with company goals.

What We're Looking For

• 8+ years of progressive digital marketing experience with expertise in paid search and SEO.
• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience leading and developing high-performing digital marketing teams.
• Advanced knowledge of Google Ads, Bing, Meta advertising platforms, Google Analytics, Google Tag Manager, and SEO best practices.
• Experience managing significant digital advertising budgets with measurable ROI improvements.
• Strong analytical mindset with the ability to build forecasting models, attribution reporting, and performance dashboards.
• Demonstrated success identifying performance issues through data analysis and implementing effective solutions.
• Experience overseeing digital agencies, validating reporting, and ensuring campaign accountability.
• Advanced Excel skills and experience translating complex data into executive-level business recommendations.
• Familiarity with AI and generative AI tools, such as Claude or similar platforms, to improve marketing efficiency.
• Excellent communication, collaboration, leadership, and organizational skills.
• Ability to work a hybrid schedule and travel to properties, markets, and corporate events as business needs require.

Why Join IRT Living?

At IRT Living, you'll have the opportunity to make a measurable impact on the growth of a national apartment portfolio while working alongside collaborative, forward-thinking leaders. We foster a culture of innovation, accountability, and continuous improvement, empowering our teams to challenge the status quo and drive meaningful business results.

If you're passionate about digital marketing, data-driven decision-making, and leading high-performing teams, we'd love to hear from you!

We are an Equal Opportunity Employer and committed to building a diverse and inclusive culture. We consider applicants for all positions without regard to race, color, religion, sex, national origin, age, sexual orientation, familial, marital or veteran status, disability, or any other legally protected classes.