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Olympic & Paralympic Brand Strategy Lead-Vice President

JPMorgan Chase

Join a centralized brand team that brings high-impact campaigns to life across multiple businesses and channels. You’ll help turn a global sponsorship into creative work and experiences that connect with audiences before, during, and after the Games. We’ll partner with you to align stakeholders, simplify complexity, and deliver work that is clear, consistent, and measurable.As a Brand Strategy Lead, Global Olympic and Paralympic Sponsorship in the centralized Brand Management team, you will translate sponsorship strategy into a unified creative platform and integrated go-to-market approach. You will lead end-to-end brand and campaign execution across priority Olympic and Paralympic moments, partnering with internal teams, media partners, and external agencies. You’ll help ensure the work is delivered on time, on brand, and grounded in insights and measurement.Job responsibilitiesLead day-to-day relationships with key sponsorship partners and organizing committeesTranslate sponsorship rights, assets, and strategy into a cohesive creative platform and activation approachPlan and execute integrated campaigns across brands, channels, and priority moments in partnership with cross-functional teamsOwn paid media campaign execution from strategy and creative development through measurement, optimization, and performance reporting (in partnership with media teams)Develop and maintain an Olympic and Paralympic delivery roadmap, including milestones, dependencies, and risk managementPartner with internal creative teams and external agencies to develop, produce, and deliver campaign creative and assetsManage timelines, budgets, approvals, and vendor workflows to support consistent deliveryCoordinate stakeholder alignment across marketing teams and working groups through clear updates and decision pointsCreate executive-ready narratives and presentations that support leadership updates and decisionsPartner with insights and analytics teams to define measurement frameworks and evaluate sponsorship impactRequired qualifications, capabilities and skills:5+ years of brand strategy and/or brand management experience in an agency and/or large, matrixed organizationExperience supporting sponsorship activation for a major global sports, entertainment, or cultural tentpole eventDemonstrated ownership of paid media campaigns with accountability for measurement and performance reportingProven ability to manage multiple workstreams, stakeholders, and deadlines simultaneouslyExperience working across creative development and production processes from concept through delivery and quality reviewAbility to create executive-ready presentations and written communications for senior stakeholdersExperience managing agencies and vendors, including scoping, statements of work, deliverables, and governancePreferred qualifications, capabilities and skills:Practical fluency with AI-enabled productivity tools to accelerate research, writing, analysis, and stakeholder communicationsStrong judgment in applying AI—knowing when to use AI vs. manual analysis, and validating outputs for accuracy, completeness, tone, and audience fitExperience working with Olympic and Paralympic ecosystem partners (e.g., organizing committees, national teams, rights holders)Experience in brand marketing within a highly regulated industryFamiliarity with sponsorship measurement approaches, including brand lift studies and performance analyticsExperience with content operations, versioning at scale, and creative asset governanceFamiliarity with enterprise brand governance, compliance considerations, and approvals processesThis role sits within the centralized Brand Management Team. The centralized brand team is responsible for driving firmwide brand strategy, visual identity, and campaign initiatives across the Chase, J.P. Morgan and JPMorganChase (parent) brands, operating across every Line of Business at the firm. The centralized Brand team is made up of brand strategists, market researchers, creatives, and operational teams, this role sits within brand strategy. Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.Equal Opportunity Employer/Disability/Veterans Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction. Marketing & Communications teams shape the firm’s brand and protect and grow the firm’s excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer. Full timePosting Date: 2026-07-17

Vacancy posted 2 days ago
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