Senior Product Marketing Manager, Orchestration

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.WHAT YOU’LL DOBraze is looking for an experienced product marketer to own the go-to-market strategy and positioning for our orchestration products. In this role, you will work to deeply understand the relevant personas, craft differentiated positioning and messaging, bring new products and features to market, serve as the resident GTM expert for your product area, amplify our story through marketing campaigns and collateral, and enable GTM teams.We’re looking for an enthusiastic product marketer who excels at storytelling and problem-solving. The ideal candidate must be able to turn complex concepts into simple stories, proactively recommend and deliver solutions, and be comfortable leading in a fast-paced, dynamic environment.Responsibilities:Develop a strong understanding of our core buyer personas and end usersProactively identify opportunity areas and make recommendations about growth and retention strategiesConduct market, competitive, and customer research to keep a pulse on the landscape and help different teams (e.g. Product, GTM) act on emerging trends, market shifts, industry news/events, competitive threats, and unmet customer needsCreate clear & differentiated positioning based on a deep understanding of customer use cases and the core capabilities of our platformPartner closely with the BrazeAI product and PMM teams to ensure orchestration-specific AI messaging is differentiated, consistent, and credibly tied to customer outcomesPrepare highly compelling content and collateral (e.g. web pages, demo videos, sales decks, webinars, blogs, customer stories) Independently lead product launches and releases for new products, features, and enhancementsServe as a subject matter expert who can comfortably deliver thought leadership, use case walkthroughs, demos, and product roadmap presentations to internal and external audiencesDrive continued product adoption through impactful programs that inspire & educate our customers on the wide range of use cases they can accomplishPartner with enablement teams to ensure that the entire GTM function has the appropriate training and tools required to successfully speak to our capabilitiesWHO YOU ARE6+ years of product or solutions marketing experience, preferably at high-growth B2B SaaS companiesAbility to think strategically and develop comprehensive go-to-market plansStrong technical literacy, particularly in AI and marketing automation, with demonstrated ability to understand and clearly explain concepts like agentic AI and journey orchestration to both technical and non-technical audiencesExcellent written and verbal communication skills; comfortable crafting and presenting various content piecesProven track record working collaboratively to take new products and features to the market and drive their continued successAbility to work on multiple projects simultaneously, while focusing the right level of effort on eachDemonstrated critical thinking and decision-making skills to navigate obstacles, propose solutions, and resolve issuesMetrics-driven and focused on driving incremental resultsNatural curiosity and empathy for customers and their challengesBonus:Experience in B2B marketing, with exposure to both enterprise and SMB businessesExperience marketing products that sit at the intersection of data, AI, and customer experienceFamiliarity with journey orchestration tools, decisioning engines, or AI-assisted marketing platformsFor candidates based in the United States, the pay range for this position at the start of employment is expected to be between $103,000 and $154,000/year, with an expected On Target Earnings (OTE) between $119,000 and $177,000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company.#LI-HybridWHAT WE OFFERBraze benefits vary by location, and we encourage you to review our specific benefits offerings for each country here. More details on benefits plans will be provided if you receive an offer of employment.From offering comprehensive benefits to fostering hybrid ways of working, we’ve got you covered so you can prioritize work-life harmony. Braze offers benefits such as:Competitive compensation that may include equityRetirement and Employee Stock Purchase PlansFlexible paid time offComprehensive benefit plans covering medical, dental, vision, life, and disabilityFamily services that include fertility benefits and equal paid parental leaveProfessional development supported by formal career pathing, learning platforms, and a yearly learning stipendA curated in-office employee experience, designed to foster community, team connections, and innovationOpportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching Employee Resource Groups that provide supportive communities within BrazeCollaborative, transparent, and fun culture recognized as a Great Place to WorkABOUT BRAZEBraze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging. Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.The company has been consistently recognized as a Leader in marketing technology by industry analysts, and was named a G2 “Best of Marketing and Digital Advertising Software Product” in 2026. Braze was also named a 2026 Best Places to Work by Built In, a 2025 America’s Greenest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology by Great Place To Work. Braze is also proudly certified as a Great Place to Work in the U.S., the UK, Australia, and Singapore. The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.BRAZE IS AN EQUAL OPPORTUNITY EMPLOYERAt Braze, we strive to create equitable growth and opportunities inside and outside the organization.Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you.OUR AI-POWERED BRAZE RECRUITMENT PROCESSAt Braze, we’re committed to a fair and transparent candidate experience. To help our recruitment teams focus on what matters most — the person behind each application — we use AI-assisted tools at certain stages of our recruitment process. This includes using AI to analyze the experience, skills and qualifications in your application materials to help with screening and prioritizing candidates. Such screening may amount to a form of solely automated decision-making. We also use AI for administrative support, like scheduling and recording interviews and summarizing interview notes. Our recruiting teams remain responsible for all hiring decisions and are involved throughout the process.Depending on where you are located, you may have the right to request further information about how AI is used in our recruitment process, to opt out of AI-assisted review, to request a manual review of any decision made or to contest a decision. Please contact us at View email address on click.appcast.io for any requests or questions.To find out more about our hiring process, check out this page.Notice Regarding Automated Employment Decision Tool (NYC Local Law 144)Our use of AI during the application review process may include the use of automated employment decision tools. Pursuant to New York City Local Law 144, for roles based in New York City, or if you reside in New York City, you have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review. Please submit any such request to our Talent Acquisition team at View email address on click.appcast.io promptly after applying. A summary of the most recent bias audit results for such tool is available here.Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.