Performance Marketing Specialist (Charlotte)

A creative agency needs a freelance paid media buyer to run campaigns across roughly four consumer brand accounts. Google, Meta, and TikTok are the priority platforms. The team is small and mostly remote, and this role exists because they have more paid media work than their in-house media group can absorb, without enough to justify a full-time hire.

What you'll do

- Build and run paid campaigns in Google Ads, Meta Ads Manager, and TikTok Ads across several client accounts

- Own pacing and budget accuracy across those accounts, week to week

- Set tracking and naming conventions correctly at launch so the reporting holds up three months later

- Run structured tests on creative, audience, format, and bidding, and write up what you learn

- Turn performance data into recommendations the account and creative teams can act on

- Maintain billing trackers, chase discrepancies, reconcile actualizations

What we're looking for

- 3+ years buying and managing paid media in-platform, not planning it from a deck

- Hands-on with Google Ads, Meta Ads Manager, and TikTok Ads

- Comfortable running several accounts at once with no daily direction

- Fluent in media math: pacing, CPMs, budget reconciliation, hitting defined KPIs

- Google Analytics

Nice to have

- Microsoft, Pinterest, Snapchat, Amazon, Instacart, programmatic (Trade Desk), streaming TV

- Looker Studio or Supermetrics

- Google Tag Manager, Shopify

- DTC, retail, or e-comm brands

- Agency background

The details

- Hours: 10 to 20 per week, with room to grow

- Location: fully remote, US-based only. Available 9 to 5 in any US time zone

- Type: ongoing freelance. The client has said this could turn into a full-time role if it works on both sides

- Tools: Slack, Notion, Figma