Regional Marketing Director - Lead a High-Performing Marketing Team

Job Description

Job Description

Visiting Angels – Greater Philadelphia 

Are you a natural relationship-builder who thrives in the healthcare space? Are you HUNGRY to grow? Are you driven? Do you love connecting with people, developing partnerships, and building teams? Whether your background is in healthcare, community outreach, business development, or marketing—if you’re motivated by serving others and driving growth—you may be the leader we're looking for.

We are seeking a Regional   Marketing Director to oversee 2 marketing Liaison Managers managing marketing activities across 2 main territories (Chadds Ford and Mainline). This role is responsible for supervising marketers, developing strategy, strengthening referral relationships, and ensuring consistent, high-quality brand representation in the community. Folks with deep marketing experience with Hospitals and rehabs (such as Skilled Homecare, Hospice) and deep continuity (not job hopping) will be ideal. This ROLE is NOT REMOTE and NEEDS ON THE GROUND marketing expertise (NOT DIGITAL)

Why Join Us

• Competitive salary, commensurate with experience

• Generous PTO

• Lucrative quarterly bonus structure PLUS Commission for overachievers
• 401K, Health care benefit

• Leadership role with autonomy and organizational impact

Key Responsibilities

As the senior marketing leader, you will:

Lead & Grow the Marketing Team

• Supervise, mentor, and support all marketers across territories

• Hire, onboard, and develop new marketing staff as the department expands

• Provide coaching, performance feedback, and strategic direction

Drive Referral & Client Growth

• Build and maintain high-value relationships with hospitals, senior communities, physician groups, and other referral partners

• Create a strong, sustainable referral pipeline across all markets

• Oversee the development and maintenance of caregiver referral sources

Develop & Execute Marketing Strategy

• Create and execute comprehensive marketing and outreach plans

• Lead event strategy, sponsorships, advertising, and promotional activities

• Track results, analyze performance, and refine strategies based on data

Strengthen Brand Presence

• Ensure a consistent external brand image across all territories

• Oversee all outreach events (CEU events, community events, partner events)

• Develop Corporate level partnerships
• Serve as the face of the organization to community partners

Collaborate Across Departments

• Work closely with the Wellness Team to understand client needs and integrate insights into marketing messaging

• Support executive leadership with mentor programs and organizational initiatives

• Serve as a trusted advisor to leaders across the company

✔️ Ideal Candidate

• Extensive experience in community relations, outreach, or healthcare marketing

• Proven ability to lead, coach, and supervise a marketing team

• Excellent presentation, relationship-building, and public speaking skills

• Strong organizational ability with a positive, flexible, and resilient mindset

• High ethical standards and professionalism

• Candidates from other industries are welcome to apply (e.g. Solar Panel sales)

Office Locations

Visiting Angels – Chadds Ford
1204 Baltimore Pike, Suite 302, Chadds Ford, PA 19387

Visiting Angels – Mainline

Territories include Delaware County, Philly County, Montgomery County and surrounding regions. Interested? Let’s Talk.

Call View phone number on us.fitly.work and ask for Rochelle or Mona
Learn more at our website.

ALL APPLICANTS MUST BE ABLE TO PROVIDE PROOF OF VACCINATION.

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