Director, Tealium Digital Data & Analytics Strategy

What Is the Opportunity? At Travelers, we're focused on expanding the application of data and analytics beyond managing risk, helping businesses increase their productivity and efficiency and enabling great experiences for our customers and agents. The Digital Analytics team aims to enable the business by building solutions that turn digital interactions into actionable insights through sophisticated analytics platforms, personalization capabilities, and privacy‑compliant data collection strategies. As the Director, Digital Analytics, you will lead the strategic direction of enterprise digital analytics capabilities, ensuring technical solutions align with long‑term business partner roadmaps across Personal Insurance, Business Insurance, Claims, and other business units. You will build highly complex digital analytics stories and present to management to enable sound decision making around customer experience optimization, conversion improvement, and digital transformation initiatives. You will leverage your negotiation skills to come to optimal solutions with business partners that align digital analytics capabilities to measurable business value. You will coordinate with internal and external partners, including software engineers, data engineers, and compliance teams, to avoid redundancies in delivery and ensure efficient execution of digital analytics initiatives. This is an individual contributor position. What Will You Do? Accountable for the planning, objectives, and milestones for long‑term digital analytics strategy, including dependency mapping across web development, data engineering, and business intelligence teams, business partnerships, and implementation timelines across supported portfolio(s). Drive adoption of digital analytics solutions among business partners, including Google Analytics 4 implementation, Tealium tag management optimization, audience segmentation through AudienceStream, real‑time data streaming via EventStream, and website personalization initiatives. Focus on what digital analytics capabilities need to be delivered to achieve customer experience, conversion optimization, and personalization goals across business lines. Lead the intake of digital analytics business demand and assess value to ensure alignment to long‑term digital transformation roadmaps. Work with business partners to design comprehensive digital analytics portfolio that addresses customer journey optimization, attribution modeling, and performance measurement objectives. Partner with leaders across Personal Insurance, Business Insurance, Claims, and other lines of business to assess and adopt new digital analytics and personalization capabilities. Oversee implementation and optimization of technology stack, including OneTrust cookie consent management, and ObservePoint data quality auditing. Work to ensure team structure and skills are sufficient to deliver and maintain digital analytics value over time, including expertise in client‑side and server‑side tag management, data layer implementation, and cross‑platform measurement. Balance dependencies with software engineering teams for website tagging implementation and data engineering teams for digital data ingestion to ensure value delivery plans can be met. Ensure all digital analytics implementations comply with regulatory requirements including CCPA, CPRA, and GDPR, working closely with privacy and legal teams. Provide technical use cases for digital analytics tool assessment and vendor evaluation. Coach and aid in the skill development of the team, including team leaders, in advanced digital analytics methodologies and emerging privacy‑first measurement approaches. Align digital analytics solution design to enterprise data management, security, and governance controls while maintaining measurement accuracy and customer privacy. What Will Our Ideal Candidate Have? Strong technical understanding of digital analytics platforms, tag management systems (Tealium iQ, Google Tag Manager), customer data platforms (Tealium AudienceStream), and their integration with enterprise data ecosystems. Hands‑on experience with Google Analytics 4, Tealium iQ, and server‑side data collection methodologies. Deep expertise in privacy‑compliant data collection strategies and regulatory frameworks (CCPA, CPRA, GDPR). Excellent communication skills with the ability to interact with all levels of management and translate complex digital analytics concepts into business value propositions. Ability to quickly gain an understanding of Travelers' business strategy and plan digital analytics objectives to align with enterprise goals and customer experience initiatives. Experience with website personalization platforms, A/B testing tools, and conversion optimization methodologies (client‑side tags, conversion APIs, etc.). Proven ability to set digital analytics and customer data strategies that drive measurable business outcomes. Experience managing cross‑functional relationships with software engineering, data engineering, and business intelligence teams. Leadership experience in managing technical teams and driving adoption of analytics capabilities across large organizations. Demonstrated experience implementing privacy‑compliant digital analytics solutions in regulated industries. Proven track record of leading digital analytics teams and driving enterprise‑wide adoption of measurement capabilities. What Is a Must Have? Bachelor’s degree or five years equivalent experience with business intelligence tools, techniques, manipulation, or related. What Is in It for You? Health Insurance: Employees and eligible family members are eligible for coverage from the first day of employment. Retirement: Travelers matches your 401(k) contributions dollar‑for‑dollar up to your first 5% of eligible pay, subject to an annual maximum. If you have student loan debt, you can enroll in the Paying it Forward Savings Program. Travelers will also contribute to your 401(k) when you pay into student loans. You are eligible for a Pension Plan that is 100% funded by Travelers. Paid Time Off: Minimum 20 days PTO annually, plus nine paid company holidays. Wellness Program: Travelers wellness program offers tools, discounts and resources to help you achieve wellness goals and caregiving needs. Mental health program provides free counseling services, health coaching and other resources. Volunteer Encouragement: Travelers has a Matching Gift and Volunteer Rewards program that enables employees to give back to chosen charities. Salary Range $132,800.00 – $219,100.00 Employment Practices Travelers is an equal‑opportunity employer. We value the unique abilities and talents each individual brings to our organization and recognize that we benefit in numerous ways from our differences. In accordance with local law, candidates seeking employment in Colorado are not required to disclose dates of attendance at or graduation from educational institutions. #J-18808-Ljbffr The Travelers Indemnity Company