Marketing, Brand, and Community Engagement Manager
University City Housing
Marketing, Brand, and Community Engagement Manager
We are seeking a strategic, creative, and results-driven leader to oversee marketing, brand development, and revenue growth initiatives across our organization. This is a high-impact leadership role for someone who can connect brand, leasing performance, and revenue growth into one cohesive strategy. You will lead an in-house marketing team consisting of:
- Associate Marketing Manager
- Marketing Administrative Assistant
- Marketing & Leasing Specialist
- Marketing Design Specialist
Key Responsibilities Marketing & Brand Leadership
- Define and execute a clear, differentiated brand strategy across residential and commercial assets
- Oversee all marketing channels: digital, social, advertising, email, and on-site initiatives
- Ensure brand consistency while tailoring campaigns to specific properties and markets
Business Development & Growth
- Partner with leadership to drive occupancy, leasing velocity, and revenue growth
- Support commercial leasing efforts with targeted marketing and outreach strategies
- Develop campaigns that directly contribute to lead generation
Creative Direction & Innovation
- Bring a modern, forward-thinking creative mindset to elevate campaigns and brand perception
- Challenge existing approaches and implement more effective, data-driven strategies
- Oversee content, design, and messaging to ensure it resonates with target audiences
Team Leadership & Development
- Mentor and develop the marketing team
- Establish clear processes, accountability, and performance standards
- Foster a culture of creativity, ownership, and continuous improvement
Ideal Candidate Profile
- Bachelor's Degree from an accredited college or university
- Valid driver's license and vehicle
- Highly proficient with Microsoft Office Suite
- Flexibility with hours and days worked
- Proven experience in multifamily housing, real estate, or property management marketing
- Strong background in brand building and business development
- Demonstrated ability to connect marketing efforts to measurable business outcomes
- Experience leading and developing teams
- Both strategic thinker and hands-on executor
- A leader who brings clarity, creativity, and accountability
Our Comprehensive Benefits Package for Full-Time Employees Includes:
Opportunities for professional and personal development and career growth Competitive Salary Comprehensive Health Insurance - Medical, Dental, Vision Medical & Dependent Care Flexible Spending Accounts (FSA) Retirement plan 401(k) with up to 4% employer match Paid Time Off (vacation, sick, 9 holidays, 2 floating holidays) Employer-paid Short-term Disability Voluntary Long-term Disability Voluntary Life Insurance Voluntary Hospital Indemnity Insurance Employee Assistance Program (EAP) Annual Awards & Recognition Company Paid Certifications & Licensing Employee Referral Program Apartment Discount Available
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