Digital Marketing Specialist

Digital Marketing Specialist

BH Job ID:


BH-4290-3

SF Job Req ID:


Digital Marketing Specialist

Ingersoll Rand is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Job Title:
Customer Interaction & Growth Specialist

Location : Remote

About Us


Imagine a company with technology leadership of over 160 years, yet it operates with the energy of a startup. Ingersoll Rand has dedicated itself to Making Life Better for its employees, customers, shareholders, and planet. We produce innovative and mission-critical flow creation and life science technologies - from compressors to precision handling of liquids, gases, and powers - to increase industrial productivity, efficiency, and sustainability. Supported by over 80+ brands, our products are used in various end markets including life sciences, food and beverage, clean energy, industrial manufacturing, infrastructure, and more. Across the globe, we're driving growth with an entrepreneurial spirit and ownership mindset. Learn more at irco.com and join us to own your future.

Job Overview:


The Customer Interaction & Growth Specialist is responsible for driving digital marketing performance and enhancing customer engagement through search engine marketing and chatbot optimization strategies. This role plays a key part in improving customer journeys, increasing campaign effectiveness, and supporting broader marketing initiatives across the business.

Responsibilities:

• Manage search engine advertising campaigns across Google Ads and Microsoft/Bing Ads
• Develop and optimize keyword strategies, including research and clustering
• Analyze campaign and website performance using tools such as Google Analytics and SEMrush
• Support chatbot strategy and optimization using the Genesis platform, including performance monitoring and workflow development
• Map and improve customer journeys to enhance resolution and engagement via chat
• Collaborate with global teams, including partners in Poland, to execute marketing initiatives
• Support marketing initiatives for key business segments, including blower solutions
• Participate in cross-functional projects to drive growth and improve customer interaction strategies

Requirements:

• Bachelor's degree required
• 3+ years of experience in digital marketing or a related field

Core Competencies:

• Data-driven decision making
• Digital marketing and campaign optimization expertise
• Customer journey mapping and experience optimization
• Strong communication and collaboration skills

Preferences:

• Hands-on experience with Google Ads and Microsoft/Bing Ads
• Experience with Google Analytics and SEMrush for performance tracking and reporting
• Familiarity with Salesforce and chatbot platforms (Genesis preferred)
• Strong analytical and problem-solving skills
• Ability to collaborate across global teams and manage multiple priorities
• Experience working with conversational marketing or chatbot technologies
• Exposure to global marketing environments and cross-regional collaboration
• Prior experience in industrial or B2B marketing environments

Travel & Work Arrangements/Requirements

• Fully remote position
• Standard working hours: 8:00 AM - 5:00 PM, with flexibility for early collaboration meetings (~7:00 AM) with global teams
• Occasional travel required (domestic or international, approximately 1-2 times annually)

Pay Range:


The pay range for this role is $72,000 - $80,000. The pay range considers a wide range of factors that include a candidate's skills, experience, training, certifications, and geographic location.

What We Offer


At Ingersoll Rand, we embrace a culture of personal ownership - taking responsibility for our company, our communities, and our environment, as well as our individual health and well-being. Our comprehensive benefits package is designed to empower you with the tools and support necessary to take charge of your health. Benefits include medical, dental, and vision coverage, wellness programs, life insurance, a 401(k) plan, paid time off, and employee stock programs.

Ingersoll Rand Inc. (NYSE:IR), driven by an entrepreneurial spirit and ownership mindset, is dedicated to helping make life better for our employees, customers and communities. Customers lean on us for our technology-driven excellence in mission-critical flow creation and industrial solutions across 40+ respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise, productivity and efficiency. For more information, visit

What We Offer

At Ingersoll Rand, we embrace a culture of personal ownership - taking responsibility for our company, our communities, and our environment, as well as our individual health and well-being. Our comprehensive benefits package is designed to empower you with the tools and support necessary to take charge of your health, ensuring that together, we can continue to make life better. Our range of benefits includes health care options like medical and prescription plans, dental and vision coverage, as well as wellness programs. Additionally, we provide life insurance, a robust 401(k) plan, paid time off, and even an employee stock grant, among other offerings. These benefits are our commitment to you, so you can be your best at work and beyond.

Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

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