Product Marketing Manager

Senior Manager, International Product Marketing We are seeking a Senior Manager, International Product Marketing, to pioneer our International product marketing for Walmart Connect's Performance, Brand, and Measurement solutions. This is the first dedicated international product marketing role for the Americas (sans U.S.), and you will serve as the voice of the Chile, Mexico, and Canada market, translating local needs into clear product, go-to-market, and adoption priorities that support Walmart Connect growth priorities. What You’ll Do Serve as the voice of the Americas market in roadmap planning and prioritization, translating local needs, advertiser signals, and business impact into clear recommendations that support Walmart Connect growth priorities. Partner closely with the central Walmart Connect International team to ensure opportunity sizing and prioritization relative to cross-market priorities and plans. Partner closely with the Walmart Connect International (central business and local markets), Product Marketing, Product and Engineering leaders to ensure China market opportunities are understood, sequenced, and incorporated into roadmap decisions in a way that is actionable for our Chinese stakeholders and aligned to broader business goals. Build a deep understanding of Walmart Connect’s Performance, Brand, and Measurement solutions and use that knowledge to educate local teams on product capabilities, use cases, and market‑relevant applications. Customize GTM strategy, launch assets, messaging, and enablement so they fit the Americas market needs and local advertiser objectives. Partner with local sales and cross‑functional teams to define adoption strategies, targets, milestones, and activation approaches for priority products and features. Establish a clear operating cadence to track adoption, triage blockers, and accelerate product usage in market. Identify market, customer, and competitive signals that affect the Americas performance and translate them into actionable recommendations. Support launches and ongoing feature adoption by ensuring local teams have the right narrative, tools, and readiness materials. Create and maintain local playbooks that help teams drive best‑practice product usage and improve adoption outcomes over time. Work with regional and global partners to ensure local execution is aligned to broader product marketing strategy while still reflecting the Americas‑specific needs. Elevate local product marketing capability by coaching and uplifting the team’s understanding of product capabilities, market translation, GTM execution, and adoption strategy, while crafting and scaling proven product best practices from the U.S. into the Americas in a way that is locally relevant and effective. Report on adoption progress, key risks, roadmap implications, and opportunities to improve performance across the market. What You’ll Bring 7+ years of experience in product marketing, regional product marketing, go‑to‑market, or a closely related role. Experience supporting multiple international markets or regions, ideally in product, platform, or advertising environments. Strong ability to translate product capabilities into local value propositions, messaging, and enablement. Experience building localized go‑to‑market plans, launch support, and adoption programs. Strong cross‑functional partnership skills and the ability to influence without authority. Strong analytical ability to assess adoption performance, identify blockers, and recommend actions. Excellent written and verbal communication skills. Experience coaching and developing local teams or business partners. Experience partnering with Product Marketing, Product and Engineering to influence roadmap decisions based on market needs. Bilingual in English and Spanish. Why This Role Matters This role is the foundation for how product marketing will operate across Chile, Mexico, and Canada. It requires someone who can combine local market fluency, launch readiness, enablement, adoption management, and strong feedback loops into product and roadmap planning. Benefits We offer competitive pay as well as performance‑based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company‑paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short‑term and long‑term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see Live Better U is a Walmart‑paid education benefit program for full‑time and part‑time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short‑form certificates. Tuition, books, and fees are completely paid for by Walmart. For Information About Benefits And Eligibility, See One.Walmart. Salary and Compensation Hoboken, New Jersey US‑10279: The annual salary range for this position is $108,000.00 - $216,000.00. San Bruno, California US‑08848: The annual salary range for this position is $117,000.00 - $234,000.00. Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include Stock. Minimum Qualifications Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field. Preferred Qualifications Masters: Business Administration. Primary Location 221 River St, Hoboken, NJ 07030, United States of America Employment Policies Walmart and its subsidiaries are committed to maintaining a drug‑free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment. #J-18808-Ljbffr