Digital Marketing Manager

Responsibilities We’re looking for a hands‑on growth marketer to own Exa’s paid channels and website, and scale them from early traction to $1M+/month in spend You’ll manage our agency partners while running key channels yourself, build and refine our measurement infrastructure, and figure out which channels actually work for converting enterprise buyers as we scale up spend This is hands‑on, high‑ownership work. You’ll build programs from zero and scale them fast Running and optimizing campaigns across Google, Meta, TikTok, Instagram, YouTube, LinkedIn, Reddit, and X, managing budgets, testing creative, and driving down CAC week over week Exa.ai as a conversion surface. Shipping landing pages, running A/B tests, fixing funnel leaks, and building pages specific to verticals, personas, and use cases Our paid media agency relationship: setting priorities, reviewing performance, deciding what stays outsourced vs. comes in‑house as we scale Scaling campaigns from self‑serve developers to large enterprise buyers Testing 10+ new ad concepts per week across channels, working with our designer and creative partners to iterate on what’s converting Standing up new channels (programmatic, podcast ads, CTV) as we prove out the core ones and expand spend The growth model and dashboards. Tying every dollar to pipeline contribution, ACV influence, and win rate Qualifications Web‑fluent. You can ship landing pages fast, run experiments with real rigor, and know your way around the modern web stackExcited to advocate for Exa. You care deeply about building perfect searchAI‑native. You get superpowers by using the latest AI tools to accomplish your work faster and with higher quality. Your instinct is to automate everythingA channel operator. You’ve actually been in‑platform managing campaigns, not just reviewing dashboards. You know what a good campaign structure looks like and can troubleshoot conversion tracking issues yourselfAnalytically rigorous. You can measure the incrementality of a test with statistical significance and resist the urge to call a winner too earlyA creative marketer. You love ideating new marketing campaigns, creative angles, and copy that resonate with technical and enterprise buyersComfortable with ambiguity and building from zero. High grit, high hunger2-4 years of experience managing digital marketing campaigns at a high‑growth SaaS or AI companyWorked with creative teams or agencies to iterate on ad concepts at high velocityHands‑on experience with Google Ads and/or Meta Ads ManagerManaged $50K-$250K/month in spend and scaled budgets while maintaining efficiencySet up or significantly improved conversion tracking and attributionShipped landing pages and run conversion experiments on a B2B site #J-18808-Ljbffr