Marketing Analyst/Manager T3

Senior Content Strategist

SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That's why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures. SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment.

Overview: We are seeking a Senior Content Strategist to join our Content Strategy and Planning team within Global Marketing. In this strategic role, you'll shape and deliver content strategies that supports the full customer journey—from early awareness to post-purchase engagement—while driving measurable outcomes for our Integrated Marketing Programs and website. You'll collaborate across key functional teams including the Integrated Marketing Programs, Digital Experiences, Core Content Production, Product Marketing, and Omnichannel Activation to craft compelling content strategies and plans that meet business goals, support customer needs, and enhance the customer experience across digital touchpoints.

The Role: Key responsibilities include:

• Develop and execute a comprehensive content strategy for our end-to-end customer journeys and demand generation programs.
• Translate customer journey insights into actionable content plans that guide customers through each stage of the lifecycle.
• Collaborate with cross-functional stakeholders to curate, source, and refine a variety of assets, including blogs, videos, case studies, white papers, eBooks, infographics, and more.
• Partner with channel leads to determine content placement and promotion strategies across digital ecosystems.
• Use data and performance metrics to measure effectiveness, inform optimization, and scale high-performing content.
• Understanding of the generative AI landscape and identifying opportunities to use AI in the content strategy and content production disciplines to unlock breakthrough scale.
• Conduct content audits and oversee publishing within content management and project management systems.
• Manage content localization efforts to ensure consistent global messaging.
• Contribute to content budget planning, maintaining forecasts and tracking within 2% of allocated spend.

Experience & Key skills:

• 6+ years of B2B, high-tech marketing experience
• 4+ years of digital & content marketing experience and well-versed in best practices, including familiarity with customer journey mapping
• Strong written & verbal communication skills
• Strong collaboration and leadership skills
• Must be proficient in marketing promotion strategies and have developed marketing promotion plans and executed demand generation programs
• Must be able to understand, critique and give feedback on content design and delivery methods.
• Must have working familiarity with multiple digital demand channels and their applicability within a demand generating promotion plan
• Knowledge of SAP technology such as Enterprise Resource Planning (ERP) Applications is an asset

Education and Qualifications:

• Bachelor's degree or equivalent required

Location: Global, Remote

What you get from us: Success is what you make it. At SAP, we help you make it your own. A career at SAP can open many doors for you. If you're searching for a company that's dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now