Director of Marketing Theme Park and Attractions

New Day Executive Search

Director Of Marketing Theme Park And Attractions

This position leads the overall marketing vision for a high-profile educational and entertainment destination in a theme park setting, guiding its evolution into a fully immersive and guest-centered experience. The Director of Marketing will drive B2C strategies, brand advancement, digital expansion, and audience engagement while collaborating with senior leadership to strengthen revenue, attendance, and long-range organizational objectives.

Benefits

Competitive salary range complemented by performance-driven bonus opportunities
Full medical, dental, and vision benefits
Retirement savings plan with employer contribution
Paid vacation time, holidays, and parental leave
Financial support for continuing education and professional certifications
Comprehensive relocation assistance and temporary housing available

Qualifications

Bachelor's degree in Marketing, Communications, Business, or related area (Master's preferred)
8–10+ years of advanced marketing leadership within theme parks, tourism, attractions, or entertainment sectors
Demonstrated ability to create and implement strategies that boost ticket sales, revenue, and visitor volume
Strong command of digital marketing, content development, social media, and public relations
Experience overseeing sizeable budgets with focus on ROI and measurable results
Proven track record in building, coaching, and managing diverse, high-performing teams

Responsibilities

Guide the overarching marketing direction to strengthen the destination's identity and guest appeal
Partner with senior leadership to support financial goals, attendance growth, and long-term strategic plans
Execute cross-channel campaigns spanning advertising, media, partnerships, digital platforms, and communications
Lead digital marketing initiatives including search optimization, email strategy, paid media, and website performance
Work closely with programming and events teams to deliver initiatives that enhance engagement and drive traffic
Oversee data analysis, performance indicators, budget oversight, and stakeholder alignment to ensure continued organizational success

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Vacancy posted 7 hours ago

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