Social Worker / Memory Care Program & Business Development Director

About Vista Springs — Center for Memory Care & Rediscovery Vista Springs is seeking a compassionate, mission-driven, and highly capable Social Worker / Memory Care Program & Business Development Director to help lead the growth, implementation, and market positioning of our Center for Memory Care & Rediscovery at Timber Ridge Village in East Lansing, Michigan. The Center for Memory Care & Rediscovery is being developed as more than a traditional memory care environment. Our vision is to create a thoughtful Brain Healthy Living and Alzheimer’s Support program that combines dementia support, family education, personalized engagement, wellness, and a longevity-focused approach to daily life. This is an opportunity to help shape a distinctive program model that supports people living with Alzheimer’s disease and other forms of dementia while helping families rediscover connection, confidence, dignity, and meaningful support. About the Role This is a unique leadership role for someone who understands the emotional journey of families facing dementia and also has the ability to help build a trusted program in the marketplace. The right candidate will serve as a social worker, memory care program leader, family advocate, referral relationship builder, educator, and business development ambassador for Vista Springs’ Center for Memory Care & Rediscovery. This role is ideal for a master’s-level social worker or similarly qualified professional with a strong background in dementia care, family support, care coordination, community outreach, admissions, and senior living business development. Key Responsibilities Program Leadership & Implementation Help lead the implementation and ongoing development of the Center for Memory Care & Rediscovery program. Support the evolution of CMR into a Brain Healthy Living and Alzheimer’s Support environment. Build upon Vista Springs’ existing Remember Me program while helping introduce additional program elements focused on brain health, longevity, family support, and meaningful daily engagement. Partner with nursing, medication technicians, lifestyle, culinary, caregiving, and leadership teams to create a consistent and coordinated resident and family experience. Help ensure the program is delivered consistently in daily practice, not just described in marketing materials. Train and coach team members on dementia communication, redirection, behavioral support, family sensitivity, and best practices in memory care. Family Support & Social Work Serve as a trusted point of contact for families navigating Alzheimer’s disease, dementia, placement decisions, care transitions, and emotional adjustment. Provide supportive counseling, education, and guidance to families before and after move-in. Lead or coordinate family meetings, care conferences, caregiver support groups, and educational sessions. Assist with resident assessments, psychosocial reviews, transition planning, and ongoing family communication. Help families understand disease progression, changing care needs, grief, caregiver stress, and available support resources. Business Development & Referral Growth Build and maintain strong relationships with referral sources, including physicians, hospital discharge planners, social workers, neurologists, elder law attorneys, hospice providers, home care agencies, senior advisors, and Alzheimer’s Association contacts. Represent Vista Springs and the Center for Memory Care & Rediscovery as a knowledgeable, compassionate dementia care and brain health resource in the marketplace. Support tours, discovery calls, assessments, and family consultations with a focus on trust-building, education, and program differentiation. Help convert inquiries into move-ins by clearly communicating the value, quality, and uniqueness of the Center for Memory Care & Rediscovery. Participate in outreach events, educational seminars, caregiver support events, and professional networking opportunities. Collaborate with the Associate Managing Partner on occupancy goals, census growth, retention, and reputation-building. Program Quality & Culture Monitor program effectiveness and recommend improvements based on resident outcomes, family feedback, staff performance, and market needs. Help create a culture where residents feel safe, known, engaged, respected, and meaningfully connected. Ensure that the Center for Memory Care & Rediscovery reflects Vista Springs’ commitment to dignity, family partnership, hospitality, and Full of Life™ living. Support a team environment built on compassion, consistency, accountability, creativity, and excellence. Qualifications Master’s degree in Social Work, Gerontology, Psychology, Counseling, Human Services, or related field preferred. Licensed Social Worker preferred. Experience in Alzheimer’s disease, dementia care, memory care, assisted living, hospice, geriatric care management, behavioral health, or senior services strongly preferred. Experience with business development, referral networking, admissions, marketing, or senior living sales highly desirable. Strong understanding of dementia progression, family dynamics, grief, transition stress, caregiver burden, and resident-centered care. Ability to educate families, referral sources, and team members in a compassionate and credible manner. Excellent communication, presentation, relationship-building, and follow-through skills. Ability to work collaboratively with nursing, caregiving, lifestyle, culinary, medication management, and leadership teams. Passion for serving older adults and families with dignity, empathy, and professionalism. Ideal Candidate The ideal candidate can sit compassionately with a worried daughter, confidently educate a referral source, inspire a care team, and help build a memory care program families truly trust. You are heart-centered, highly organized, creative, and results-oriented. You understand that excellent memory care requires more than safety and supervision. It requires empathy, structure, education, meaningful engagement, family communication, referral trust, and a compelling program identity. Why Join Vista Springs At Vista Springs, we believe memory care should be more than a place people go when dementia progresses. It should be a thoughtful, uplifting, relationship‑based experience that helps each resident feel known, valued, connected, and supported. This is an opportunity to help lead and grow a meaningful Brain Healthy Living and Alzheimer’s Support program through the Vista Springs—Center for Memory Care & Rediscovery at Timber Ridge Village, while making a lasting difference for residents, families, team members, and the greater East Lansing community. Compensation Competitive salary based on experience, credentials, and leadership background. #J-18808-Ljbffr Vista Springs Living