Digital Marketing Manager
Cake Craft Factory LLC
Digital Marketing Manager (E-commerce) Remote | UK Company About the Company Cake Craft Co. is one of the UKs leading online retailers of cake decorating supplies, baking tools, partyware, and celebration products. Were building a best-in-class digital marketing team to drive our next phase of growth. About the Role We're looking for an experienced e-commerce marketer to build and lead our digital marketing department from the ground up. Youll own the overall strategy, lead specialists across SEO, content, email, influencer, and creative, and manage our paid ads agencies. This is a hands-on leadership role working closely with our UK leadership team. Key Responsibilities Develop and execute the digital marketing strategy aligned with revenue and growth targets Oversee paid ads agencies (Meta, Google), set budgets and targets, and hold them accountable for ROAS Lead email marketing strategy on Klaviyo (flows, segmentation, automation) Own the marketing calendar, content planning, and campaign execution across all channels Plan seasonal campaigns, product launches, and influencer programmes Align SEO, content, email, social, paid, and influencer activity into one coordinated plan Build team structures, workflows, reporting systems, and performance standards Track and report on KPIs including revenue, ROAS, CAC, organic traffic, and email revenue Requirements 7+ years in digital marketing, preferably in e-commerce or D2C 3+ years in a leadership or managerial role Strong hands-on experience with Klaviyo Proven track record of scaling an e-commerce/D2C brand with measurable revenue growth Experience managing paid ads agencies across Meta and Google Working knowledge of GA4, Google Search Console, SEMrush, and Ahrefs Experience using AI-powered marketing and automation tools Excellent communication and stakeholder management skills Good to Have Experience marketing to UK or international customers Shopify experience Background in food, baking, craft, gifting, or consumer products Work Details Fully remote, full-time Must be comfortable working UK business hours (approx. 2:30 PM – 11:00 PM IST) Why Join Us Build and lead a marketing department from scratch with full ownership Work directly with the UK leadership team Gain hands-on experience in the UK and international e-commerce market Clear career progression as the business grows #J-18808-Ljbffr
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London Approach
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fishbat
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New York, NY13 hours ago $70k - $80k
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New York, NY13 hours ago$90k - $100k
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Milestone Career Planner
New York, NY1 day ago
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