Marketing Specialist I

Marketing Specialist

Spoonflower is seeking a Marketing Specialist to support new business customer acquisition across the fabric and lifestyle brand ecosystem. This role will help identify and engage boutique lifestyle brands, emerging home dcor labels, makers, designers, and small-batch manufacturers that can use Spoonflowers print-on-demand platform to source differentiated textiles and expand branded assortments.

The ideal candidate is naturally curious, commercially minded, and eager to build experience in B2B prospecting, textile merchandising, fabric sourcing, customer onboarding, and marketing-led acquisition. They bring strong relationship-building instincts, an eye for brand and product fit, and the ability to quickly learn how Spoonflowers product suite can meet customer sourcing and production needs.

Key Responsibilities:

• Drive and support new customer acquisition for B2B fabric accounts, with a focus on boutique lifestyle brands, home dcor labels, makers, independent designers, and emerging retail concepts.
• Build and maintain a qualified prospect pipeline using brand research, market insights, inbound lead follow-up, and campaign performance signals.
• Partner with Growth Marketing and ecommerce teams to support account launch strategies that move prospects from discovery and sampling through first order and repeat purchase.
• Learn and apply knowledge of Spoonflowers fabric, wallpaper, home dcor product offerings to help prospects understand the right solutions for their sourcing, sampling, customization, and production needs.
• Develop prospect-facing marketing collateral, pitch materials, product education resources, and account-specific presentations that clearly communicate Spoonflowers value proposition.
• Coordinate with Customer Support to support customer onboarding, sample requests, pricing inputs, order flow, and customer success.

Business Performance & Ownership:

• Track acquisition and marketing performance KPIs, including qualified pipeline, customer launch rate, first-order conversion, campaign engagement, lead quality, digital channel conversion, reorder rate, revenue, and margin.
• Monitor prospect and customer behavior across outreach, landing pages, email, paid and organic channels, sampling activity, purchase behavior, and customer feedback to identify growth opportunities and friction points.
• Partner with Growth Marketing and Analytics to develop campaign reporting that connects channel performance, audience insights, account health, and revenue contribution to recommended next steps.

Qualifications:

• 1-2+ years of experience in marketing, business development, ecommerce, wholesale, merchandising, textile/fabric, home, interiors, maker, or lifestyle brand environments.
• Foundational understanding of customer acquisition, campaign performance, wholesale economics, sampling, MOQs, product assortment, and customer onboarding.
• Ability to learn and communicate fabric applications, substrate considerations, print-on-demand production, customization, and speed-to-market benefits.
• Highly organized, detail-oriented, and collaborative, with strong follow-through, clear communication, and comfort working across teams.

Success Metrics:

• Qualified B2B fabric pipeline growth and prospect-to-customer conversion.
• Campaign engagement, lead quality, first-order revenue, repeat purchase behavior, and gross margin contribution.
• Improved customer onboarding, sample-to-order conversion, reporting quality, and cross-functional launch execution.

Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because its the right thing to do for our business and for our people. We welcome all applicants and evaluate them based on their qualifications. Learn more about our commitment to Diversity, Equity, and Inclusion on our Career Site.

This position will accept applications on an ongoing basis until filled.