Demand Generation Specialist

Demand Generation Specialist - Hubspot/ Marketing Admin/Engineer

fully onsite- Miami, FL

Contract-to-Hire - 6 months

Position Overview

We are seeking a highly skilled and analytical Demand Generation Specialist to serve as an essential individual contributor within our Revenue Technology (RevTech) team. In this role, you will be the functional and technical anchor for our marketing automation engine, with a primary daily focus on HubSpot administration, systems optimization, and platform integration. You will execute critical lead assignment architectures, resolve cross-platform data synchronization errors, and build out robust multi-touch analytics pipelines to maximize the efficiency of the lead-to-customer lifecycle.

Global Collaboration Requirement:  As a part of a globally unified organization, this position requires occasional flexibility to attend virtual syncs and cross-functional meetings outside of standard local working hours, specifically interacting with key business units and stakeholders based in the United Kingdom (UK) and Australia (AU).

Core Responsibilities

HubSpot & Marketing Systems Administration

Platform Ownership: Serve as the primary, day-to-day administrator and technical expert for all things HubSpot, creating sophisticated internal workflows and building out platform features to continuously improve performance.

Data & Sync Integrity: Proactively identify, troubleshoot, and resolve integration synchronization errors between HubSpot and Salesforce (e.g., managing inactive record owners, unmapped fields, and restricted picklist compliance).

Access & Provisioning: Efficiently provision and manage secure user access permissions and asset licensing across the marketing technology stack, including HubSpot, 6sense, Qualified, and Bizzabo.

Lead Routing Architecture: Oversee technical execution pathways for lead intake, assignment rules, and complex website form submission data transfers.

Queue Management: Function as the primary operational triage mechanism for inbound requests submitted through the #revtech-troubleshooting communication loops and the Asana project ingestion boards.

Continuity Planning: Maintain extensive cross-training mapping to serve as the critical systems delivery backup for senior leadership within the broader Revenue Technology and Data divisions.

Process Optimization & Insights Delivery

Funnel Documentation: Collaborate with stakeholders to map, optimize, and thoroughly document the holistic 'Lead-to-Customer' funnel, ensuring smooth handoffs from HubSpot routing to quote generation and contract execution.

Change Management: Translate business requests into concrete platform configurations, such as implementing structural updates to Marketing Qualified Lead (MQL) triggers (e.g., shifting qualification parameters from operational metrics to firmographic workforce data).

Analytics & Reporting: Programmatically generate and distribute high-impact reporting tools, including multi-source event attribution metrics (tradeshow dashboards) and target pipeline dashboards.

Data Hygiene: Regularly perform deep-dive exports and evaluations of PPC keyword and inbound generation data to filter out anomalies/spam, providing actionable insights to performance marketing partners.

Key Collaborators & Stakeholders

Operating as a highly visible individual contributor, this role cross-functionally partners with:

Demand Generation & Exec Leadership: Partnering to align system infrastructure changes directly with high-level conversion strategy and pipeline goals.

Sales Operations & RevOps: Synchronizing data flows to guarantee frictionless data exchanges and clear attribution mapping across platforms.

Global Business Units (UK & AU): Engaging in structural working sessions to review pipeline infrastructure flaws and drive systematic data alignment from HubSpot into core Salesforce databases.

Data Engineering Teams: Collaborating within recurring standups to ensure architecture shifts integrate seamlessly with broader database pipelines.

External Agencies: Partnering with external digital media vendors to maintain stable API connections between ad networks and backend CRM logic.

 

Qualifications & Skill Requirements

Technical Experience: 3+ years of dedicated experience managing and optimizing complex enterprise B2B marketing technology stacks, with deep-seated expertise in HubSpot administration.

CRM Integration: Proven mastery over the HubSpot-Salesforce native integration mechanism, including field mappings, object behaviors, and error resolution protocols.

Routing & Data Stack: Demonstrated track record implementing and managing automated lead routing configurations (experience with tools like LeanData, Clay, or equivalent solutions is highly preferred).

MarTech Proficiency: Strong foundational background utilizing market intent platforms (6sense), conversational marketing apps (Qualified), and event engines (Bizzabo).

Data Literacy: Intermediate to advanced analytical skill set with the ability to query, clean, and combine dataset components into coherent Executive-level dashboards.

Problem Solving: Exceptionally structured communicator capable of converting ambiguous business operational needs into robust, clear documentation and functional workflow logic.

Global Readiness:  Must possess the cross-cultural competency and scheduling flexibility required to support business rhythms across multiple international time zones on an as-needed basis.