Director of Integrated Omnichannel Media Operations

Director of Integrated Omnichannel Media Operations

M3 USA is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, we've seen remarkable growth, fueled by our mission to utilize the internet for a healthier world and more efficient healthcare systems.

Our success is anchored in our trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement, and insightful market research. M3 USA prides itself on a dynamic and innovative work environment where every team member contributes to global health advancements.

Joining M3 USA means being part of a dedicated team striving to make a significant difference in healthcare. We provide a unique opportunity for you to be at the cutting edge of healthcare innovation, shaping the future in a meaningful career. Embrace the chance to drive change with M3 USA.

Due to our continued growth, we are hiring for a Director of Integrated Omnichannel Media Operations at MDLinx, an M3 company.

About the Business Unit:

MDLinx Mission: Transform Omnichannel from Message Delivery to Belief Engineering

MDLinx is on the path to transform its business and product line-up from endemic to omnichannel engagement model, aiming at fulfilling the promise of true omnichannel approach to pharmaceutical brand promotion "right message to the right physician at the right time on the right channel". Our goal is to provide pharmaceutical brands with best-in-class personalized HCP engagement programs across the wider media ecosystem, designed to accelerate disease state and brand knowledge penetration, lead generation, and customer conversion. Our ambition is to leverage an omnichannel approach to establish a new philosophy for physician engagement, shifting from delivery to belief engineering.

Job Description

The Director of Integrated Omnichannel Media Operations is the operational quarterback responsible for orchestrating and overseeing the successful delivery of every media campaign across the organization's endemic and omnichannel ecosystem. This leader ensures campaigns are built to meet the strategic objectives agreed upon with the clients, launch on time, pace accurately, deliver against KPIs, meet financial targets, and maintain compliance across all technical, financial, and regulatory requirements.

This role sits at the intersection of operations, client services, finance, data and product, ensuring cross-functional alignment and operational excellence from pre-launch through wrap-up.

This role assumes a close partnership with sales and marketing teams to translate campaign objectives into deployment plans, with the focus on early risk surfacing and mitigation related to the ability to deliver effectively.

The essential aspects of this job are high-touch collaboration, team + project management, and financial acumen.

Key responsibilities:

• Oversee end-to-end planning and delivery of all omnichannel campaigns, including email, programmatic, social, native, in-platform media, and custom solutions
• Own campaign stage transitions: pre-launch setup, trafficking, QA, in-flight pacing and optimization, and wrap-up
• Maintain real-time visibility into flighting calendars, pacing vs. goals, QA logs, risk logs, and all active campaign statuses
• Ensure all campaigns adhere to internal SOPs, SLAs, QA processes, and escalation paths
• Ensure clear communication of campaign progress, blockers, and performance insights, working closely with analytics and project management

Client Management, Team Leadership & Cross-Functional Collaboration

• Serve as a key point of contact, escalation and troubleshooting with the clients, ensuring top-notch service, feedback loop and strong long-term partnership
• Lead and mentor a multidisciplinary team across operations, PM, and analytics on each assignment
• Partner with PMs on contract oversight, billing timelines, deliverable commitments, and regulatory cycles
• Work closely with finance, product, engineering, and analytics to ensure operational and reporting excellence
• Foster a culture of communication, accountability, and continuous process optimization

Operational Systems & Infrastructure Ownership

• Maintain and optimize all systems essential to omnichannel execution, including:
• Campaign trafficking and QA tools
• Client procurement platforms
• SFTP / secure list transfer infrastructure
• Project management systems (Jira, Confluence, SharePoint)
• Internal performance dashboards
• Finance tools tied to revenue recognition and invoicing
• Ensure team access, documentation hygiene, and process governance

Financial Management & Revenue Operations

• Own revenue recognition, monthly and quarterly revenue forecasting, and pacing projections
• Ensure delivery forecasts accurately reflect campaign performance, risk, and inventory
• Partner with finance on invoicing, credit requests, reconciliations, and audit-ready documentation
• Ensure budget pacing is monitored and communicated proactively to avoid under-delivery or over-delivery
• Provide revenue delivery insights to sales, strategy, and leadership

Quality Assurance, Compliance & Risk Management

• Oversee MLR/regulatory submission workflows and ensure compliance documentation is complete, accurate, and accessible
• Oversee vendor and platform SLAs, renewal cycles, and deliverables
• Maintain a rigorous risk log to track open risks, historical issues, and mitigation plans
• Ensure all QA, trafficking, and workflow SOPs are documented, up to date, and consistently executed across teams

Reporting, Insights & Performance Governance

• Closely partner with analytics in the creation, maintenance, and delivery of:
• Post-campaign reporting
• KPI tracking dashboards
• Optimization frameworks
• Audience match reporting
• Ensure reporting aligns with client expectations, internal forecasting models, and operational insights needed to drive renewals and upsells

Documentation & Knowledge Management

• Maintain a centralized repository of SOPs, templates, workflows, and technical documentation
• Ensure handoffs between teams are clear, consistent, and documented
• Uphold documentation standards across the operations ecosystem

Qualifications

Core Skills

• Mastery of flighting, pacing, budget management, and campaign forecasting
• Strong familiarity with revenue recognition, invoicing, and financial reconciliation
• Deep experience with omnichannel media executionendemic, email, programmatic, social, native
• Strong project management skills
• Ability to coordinate cross-functional teams with clarity and authority
• Excellent communication, escalation, and stakeholder-management skills

Experience

• 710+ years in media operations, digital campaign delivery, or ad operations
• Experience managing operations or trafficking teams in a high-volume environment
• Familiarity with healthcare, pharma, or regulated industries preferred
• Proven success optimizing operational workflows and building scalable systems

Additional Information

A career opportunity with M3USA offers competitive wages, and benefits such as:

• Health and Dental
• Life, Accident and Disability Insurance
• Prescription Plan
• Flexible Spending Account
• 401k Plan and Match
• Paid Holidays and Vacation
• Sick Days and Personal Day

*M3 reserves the right to change this job description to meet the business needs of the organization