Social & Content Director (New York)

SOCIAL & CONTENT DIRECTOR

New York City (Hybrid)

ABOUT ELM BIOSCIENCES

After five years of research and development, Elm launched in 2025 to set a new standard in skincare innovation. Co-founded by Martha Stewart and board-certified dermatologist Dr. Dhaval Bhanusali, and supported by an advisory network of more than 350 leading dermatologists, scientists, and researchers, Elm is building a next-generation approach to healthy aging.

By bringing breakthrough technologies directly to consumers for the first time, Elm delivers potent, simplified formulas designed to address both the internal and external drivers of aging. Our mission is simple: create products that work, backed by real science, and help people look and feel their best at every stage of life.

ABOUT THE ROLE

Elm is seeking a Social & Content Director to lead our organic social presence and the people, plans, and production behind it.

This is a hands-on director role for someone with two exceptional strengths. First, you are a highly organized project manager who can turn an ambitious social strategy into a reliable publishing operation. You can manage a complex calendar, coordinate stakeholders and shoots, keep multiple workstreams moving, and deliver excellent work on time. Second, you are a true social media expert. You know the platforms in detail, including how to publish, package, optimize, and improve content to earn attention and engagement.

You also bring refined taste suited to a premium beauty brand and strong production skills. You can help shape Elm’s visual world, lead a complicated shoot, direct a product shoot, and capture polished content yourself when the moment calls for it.

Reporting to the Chief Marketing Officer, you will work closely with Martha Stewart, Dr. Bhanusali, leadership, creative partners, creators, and industry experts. You will set the direction for Elm’s social channels and take ownership of the systems and execution needed to make that direction real.

WHAT YOU WILL OWN

Social Strategy and Platform Expertise

• Develop and lead Elm’s organic social strategy across Instagram, TikTok, YouTube, Substack, and relevant emerging platforms.
• Translate brand priorities into platform-specific content plans that reflect how audiences discover, watch, save, share, and engage with content.
• Bring deep knowledge of platform formats, features, publishing tools, technical specifications, and best practices. Know how choices such as the opening hook, edit, cover, caption, timing, and distribution can improve a post.
• Stay current on platform changes, audience behavior, and cultural conversations, and turn those insights into useful creative and publishing decisions.
• Build recurring content franchises that make Elm a destination for beauty, healthy aging, science, and modern living.

Project Management and Operations

• Own the social editorial calendar from concept through publication, with clear briefs, owners, timelines, approvals, assets, and deadlines.
• Run multiple campaigns, launches, shoots, partnerships, and ongoing content workstreams at once without losing track of details.
• Establish practical workflows for planning, production, review, publishing, community management, and reporting.
• Coordinate internal teams, talent, creators, experts, and external partners so everyone knows what is needed and when.
• Anticipate dependencies and risks, resolve issues quickly, and maintain a consistent publishing cadence and high standard of execution.

Content and Production

• Concept, direct, produce, and publish content that makes complex science compelling and Elm’s premium positioning recognizable.
• Lead production for launches, events, photoshoots, product shoots, founder and expert content, and other brand moments.
• Plan and manage complicated shoots, including briefs, shot lists, schedules, talent, products, locations, crews, and deliverables.
• Direct premium product and lifestyle content with strong attention to lighting, composition, styling, detail, and how the final assets will work on each platform.
• Capture strong photo and video content yourself when needed, and partner with specialists when a larger production is required.
• Maintain a high bar for visual taste while creating content that feels native to social platforms.

Community and Growth

• Build an engaged community around Elm’s perspective on beauty, longevity, and living well.
• Develop relationships with creators, experts, customers, and brand advocates, and identify opportunities for collaboration and organic amplification.
• Track reach, views, engagement, saves, shares, audience growth, and content performance.
• Use results to refine creative ideas, publishing choices, content franchises, and channel strategy.
• Give leadership clear reporting on what is working, what needs to change, and what the team should do next.

WHAT MAKES SOMEONE SUCCESSFUL IN THIS ROLE

• Exceptional organization : You bring structure to complex work, manage details without losing sight of the strategy, and consistently deliver on time.
• Deep, practical social expertise: You understand both why content works and the technical steps required to make it perform. You can improve a post before it goes live and learn from its results afterward.
• Strong leadership and ownership: You set priorities, make decisions, give useful creative feedback, and hold collaborators accountable.
• Refined taste: You understand premium beauty and luxury visual codes and can apply them with judgment to fast-moving social content.
• Skilled production: You can lead an ambitious shoot, direct polished product content, and capture quality assets firsthand.
• Curiosity and adaptability: You stay close to culture and platform changes while building durable systems and content ideas for the brand.

QUALIFICATIONS

• Significant experience leading social media and content for a consumer brand, with demonstrated ownership of strategy, execution, and cross-functional projects.
• Proven ability to manage complex editorial calendars, production schedules, approvals, and multiple concurrent launches or campaigns.
• Expert working knowledge of Instagram, TikTok, and YouTube, including publishing workflows, formats, creative optimization, analytics, and community engagement.
• A track record of growing social channels and improving content performance through both creative judgment and data.
• Experience directing premium photo and video production, including product shoots, and the ability to capture and edit social content yourself.
• Strong creative briefing, copywriting, communication, and stakeholder management skills.
• Experience working with founders, executives, experts, talent, creators, or influencers.
• Beauty, wellness, lifestyle, luxury, or premium consumer brand experience strongly preferred.

SUCCESS IN THIS ROLE LOOKS LIKE

• Elm has a dependable, well-run social operation that delivers excellent content consistently, including during complex launches and high-profile moments.
• Each channel has a clear purpose, a strong publishing rhythm, and content tailored to how its audience uses the platform.
• Elm creates recognizable content franchises that audiences seek out, save, and share.
• Social performance improves through thoughtful testing, technical optimization, and clear use of data.
• Elm’s content reflects the quality of the brand while making it a compelling daily destination for people interested in beauty, longevity, and living well.

COMPENSATION & BENEFITS

• Hybrid Work Environment
• Unlimited PTO
• Summer Fridays
• Medical, Dental & Vision Insurance
• 401(k)
• Product Gratis
• Friends & Family Discount
• Wellness Reimbursement
• Phone Reimbursement
• Commuter Reimbursement