Experience Lead, GCS Creative Services

Are you ready to own the end-to-end creative ecosystem for a major brand and turn strategy into compliant, high-performing campaigns that improve patient experiences and outcomes? As the Experience Lead, you will be the strategic and operational bridge between brand leaders and our creative service teams, transforming business objectives into clear, scalable programs across HCP, patient, market access, and medical audiences.


You will influence brand decisions, anticipate needs, and set a unified service roadmap that raises quality while accelerating time to market. Acting as the single point of accountability for integrated marketing operations, you will orchestrate complex, regulated work across channels and functions-ensuring delivery is on time, on brief, and MLR-ready. Do you thrive in fast-moving environments where your judgment, communication, and planning keep the work compliant and moving forward? This role is based in Wilmington, Delaware (hybrid), with travel up to 10-15% for workshops, brand planning, reviews, and key production needs.


Accountabilities:

• Experience Leadership and Strategic Authority: Lead the brand's creative services ecosystem with a command of category dynamics, audience segments, channel strategy, and commercial priorities-so work aligns tightly to brand plans and performance goals.
• Strategic Counsel and Brand Partnership: Bring clear, proactive points of view on milestones, competitive shifts, and creative opportunities; anticipate needs and elevate creative output as a trusted partner in brand planning.
• Relationship Management and Expansion: Build senior-level trust across marketing, sales training, research, medical affairs, and analytics to position Creative Services as a strategic partner across the brand organization.
• Demand Management and Intake: Convert marketing direction into actionable creative briefs with precise objectives, audiences, claims and data, deliverables, channels, formats, and success criteria to drive clarity and speed.
• Creative and Content Planning: Maintain and socialize an integrated roadmap across brand functions and service teams, providing transparency into deliverables, dependencies, milestones, and capacity impacts.
• Prioritization and Resource Coordination: Forecast workload, align writers, medical writers, designers, and vendors, and activate the right resources at the right time to keep critical workstreams on track.
• Stakeholder Communication and Reporting: Set expectations and cadence, manage feedback cycles, and maintain dashboards for project status, on-time delivery, MLR approval rates, and capacity forecasts to inform decisions.
• Quality and Compliance Readiness: Ensure every asset meets quality standards, brand guidelines, core messages, channel specs, and regulatory requirements; oversee MLR-ready packets with claims mapping and references.
• Scope and Financial Management: Define scope, manage budgets and forecasts, and demonstrate service value while aligning investment with brand priorities and expanding utilization of capabilities.
• Risk Management and Escalation: Identify risks early, drive mitigation plans, escalate appropriately, and resolve bottlenecks to protect timelines and outcomes across the brand portfolio.
• Executive Reporting and Narrative Management: Maintain a clear account narrative and provide transparent reporting on delivery performance, stakeholder sentiment, capacity needs, and growth opportunities.
• Stakeholder Navigation and Conflict Resolution: Address scope, timeline, quality, and resource constraints with professionalism to preserve and strengthen trust.
• Process Improvement and Operational Excellence: Implement consistent templates and workflows; capture learnings to reduce cycle time, increase first-pass approvals, and scale content reuse through modular frameworks.
• Team Leadership and Development: Mentor cross-disciplinary team members and vendors; foster collaboration, accountability, and creative excellence so the team grows and the work improves.

Essential Skills/Experience:

• Experience: 8 years in a creative, healthcare, or pharmaceutical agency environment, or in-house creative operations, with a demonstrated blend of account management, content planning, and project leadership. Proven experience serving as a primary Experience Lead for large-scale pharmaceutical brands with ownership of omni-channel ecosystems across multiple audiences is required.
• Education: Bachelor's degree in Advertising, Communications, Marketing, Business, or related field required.
• Healthcare and Regulated Industry Experience: Proven experience in pharmaceuticals, biotechnology, or other regulated industries is required. Deep familiarity with MLR review processes, claims substantiation, reference management, and compliance workflows are essential.
• Account and Stakeholder Management: Exceptional client-facing presence with a record of accomplishment of building and sustaining senior-level relationships across multiple business functions. Must be recognized as an authoritative and strategic presence by brand partners, with demonstrated ability to facilitate briefings, consolidate feedback, manage competing priorities, and align cross-functional stakeholders.

Desirable Skills/Experience:

• Advanced degree or relevant certifications in project management (e.g., PMP, Agile).
• Strategic Capability: Demonstrated ability to speak to the category, across channels and audiences, and to connect services delivery to larger brand and business objectives. Proven ability to provide proactive strategic recommendations beyond execution of inbound requests.
• Omni-Channel Digital Expertise: Demonstrated proficiency in managing complex omni-channel digital ecosystems including HCP and DTC/patient audiences, with experience across web, CRM, social media, display, print, and congress channels.
• Operational Excellence: Proven ability to translate brand strategy into executable plans, build realistic schedules, manage multiple concurrent workstreams, and deliver on time and within scope across shifting priorities. Financial Acumen: Experience with SOW development, budget management, financial forecasting, and resource planning within a creative services or agency context. A forward-looking perspective on service growth and value demonstration is expected.
• Communication: Superior written and verbal communication skills with demonstrated ability to create concise briefs, status reports, editorial calendars, and MLR-ready documentation. Sound judgment in selecting appropriate communication channels and cadence for varied stakeholder audiences.
• Tools and Systems: Proficiency with project management and trafficking tools (e.g., JIRA), DAM/asset libraries, and collaboration platforms. Familiarity with creative production workflows and channel-specific specifications is required. - Leadership: Experience mentoring and coordinating multidisciplinary teams and external vendors. Must demonstrate a pragmatic, solution-oriented approach with a service mindset and the ability to foster collaboration across organizational boundaries. Capable of managing with clarity and managing teams with empathy and accountability.
• Experience scaling modular content programs that drive reuse and increase first-pass MLR approvals.
• Depth with enterprise DAM and workflow orchestration, including taxonomy governance and JIRA workflow design.
• Proven ability to synthesize performance dashboards into executive-ready narratives that influence investment decisions.

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.


Why AstraZeneca: Here, scientific insight meets commercial execution to build solutions that reach patients faster and make a measurable difference across the healthcare ecosystem. You will collaborate with diverse experts who move with urgency-starting small, learning fast, and scaling what works-to shape brand experiences that matter in the moments that matter. We prize autonomy and clear accountability, and we value kindness alongside ambition, creating a trusted environment where you can experiment, refine, and deliver at pace. Your leadership will help connect partners, elevate creative quality, and turn bold ideas into compliant, high-impact programs that support better patient outcomes. Call to Action: Lead the creative engine behind a pivotal brand and turn strategy into compliant, high-performing work that advances patient impact and business growth-share your resume to start the conversation today.

Date Posted
12-Jun-2026

Closing Date
25-Jun-2026
Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.