Marketing Director

International Student Exchange (ISE) is a nonprofit organization dedicated to promoting cultural understanding through high school exchange programs. Each year, we connect international students from around the world with volunteer host families and local communities across the United States, creating life-changing experiences for students, families, schools, and communities.

This role is responsible for growing our online presence, increasing qualified website traffic, improving search visibility, and turning more visitors into host family inquiries.

You'll lead the strategy for ISE's website, search performance, content, and lead-generation efforts while supervising our Social Media Manager/Marketing Assistant. Working closely with leadership, you'll identify opportunities to strengthen our online presence, improve the user experience, and ensure ISE remains a trusted resource for families exploring high school exchange programs.

Responsibilities:

• Lead ISE's digital marketing strategy, focusing on measurable growth and lead generation.
• Own the strategy, performance, and ongoing optimization of ISE's WordPress website.
• Develop and execute SEO and AI search optimization strategies that increase qualified organic traffic.
• Create and optimize landing pages that improve user experience and increase conversions.
• Develop long-form website content, blogs, recruitment resources, and email campaigns that support SEO and educate prospective host families.
• Monitor website performance, search rankings, user behavior, and campaign results using Google Analytics, Google Search Console, and other reporting tools.
• Identify opportunities to improve website performance, conversion rates, and marketing automation.
• Collaborate with leadership and departments to promote organizational initiatives and recruitment goals.
• Supervise the Social Media Manager/Marketing Assistant, providing direction, priorities, and strategic oversight.
• Partner with the Social Media Manager to ensure consistent messaging across digital channels while allowing them to focus on community engagement and social content.
• Manage ISE's digital brand and ensure consistency across all online platforms.
• Stay current on emerging marketing trends, AI technologies, SEO best practices, and digital tools to keep ISE at the forefront of the industry.
• Support recruitment efforts nationwide with effective digital marketing strategies and resources.

Qualifications:

• 5+ years of experience in digital marketing, growth marketing, or a related field.
• Demonstrated success increasing website traffic, improving search rankings, and generating qualified leads.
• Strong experience managing WordPress websites.
• Strong knowledge of technical SEO, on-page SEO, content strategy, and website optimization.
• Experience improving website conversion rates through landing page optimization, user experience, and testing.
• Experience with Google Analytics, Google Search Console, and SEO platforms.
• Strong writing skills with experience creating high-quality website content and marketing copy.
• Experience with email marketing platforms and CRM systems.
• Comfortable using AI tools to improve content creation, research, workflows, and marketing efficiency.
• Strong project management, communication, and organizational skills.
• Experience supervising or mentoring team members is preferred.

Bonus Qualifications:

• Experience with AI search optimization (AEO/GEO).
• Experience working for a nonprofit or mission-driven organization.
• Experience supporting distributed recruitment, sales, or volunteer networks.
• Familiarity with marketing automation platforms and lead nurturing strategies.

If you're excited about building a digital marketing program that helps more students, more families, and more communities experience the life-changing impact of cultural exchange, we'd love to hear from you.