Marketing Coordinator

Morbark LLC located in Winn, Michigan is looking for a Marketing Coordinator. Morbark LLC offers competitive compensation and a variety of benefits including:

• Health, Dental and Vision Insurance
• 401k Plan with company match
• Profit Sharing
• Paid Vacation and Sick time
• Paid Holidays
• Tuition reimbursement

Position Summary:


The Marketing Coordinator position will contribute to existing marketing programs and assist with the development of new initiatives aligned with company goals. The ideal candidate will have prior experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, graphic design and social media

Essential Functions of the Job:

Primary Responsibilities:

• Assist in the development and implementation of the company's brand strategy
• Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
• Prepare marketing activity reports and metrics for measuring program success
• Provide market research, competitive analyses, and campaign results
• Support the maintenance and development of internal tools, including databases, tracking capability, and intranet sites
• Create and develop engaging content to drive brand awareness, generate leads, and connect with audiences
• Support the Marketing Manager in evaluating and establishing the marketing plan and strategy by setting objectives, planning, and organizing presentations, and updating calendars
• Communicate campaign objectives, timelines, and deliverables to the sales team, and provide instruction
• Assist in the planning and management of meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements and developing schedules
• Maintain marketing materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed

• Demonstrated ability to exhibit and model Alamo Group's Core Competencies:

• Communication: Ability to explain, advocate, and express facts and ideas in a convincing manner, and negotiate with individuals and groups internally and externally. The ability to develop internal and external networks and identify the issues that impact the work of the organization.
• Results Driven: Ability to make timely and effective decisions and produce results through planning and the implementation and evaluation of business metrics, systems, policies, and program; stressing accountability and continuous improvement

Education and Experience:

• Associates degree in a related field (bachelor's degree preferred)
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Strong writing and presentation skills
• Strong communication skills
• Efficient project management skills
• Basic graphic design and Adobe software capability
• Microsoft Office suite proficiency with strong Excel and PowerPoint skills
• Able to take tangible feedback