Email Marketing Coordinator

Benefits Unmatched Portfolio: We manage Real Salt Lake, Utah Royals Football Club, Real Monarchs, the Salt Lake Bees, and Megaplex. We are emphatically sport and entertainment. Community Impact: Our work facilitates experiences that enrich our community. We create unifying experiences and connection for fans and guests. Growth and Vision: We support a growing portfolio, including the expansion of Megaplex and The Ballpark at America First Square, our quest to bring a Major League Baseball team to Salt Lake City, and our goal of professional soccer championship success. Great Perks: Enjoy free and discounted perks across our entire portfolio. Job Overview You will work for one of Utah’s most recognizable sports + entertainment brands, with a great team, creating lasting memories for our guests and fans! The Email Marketing Coordinator is responsible for running email marketing campaigns end-to-end, automation, customer journeys, managing SMS communications, A/B testing, personalization, list growth and maintenance for email and SMS platforms, and assisting with general marketing initiatives. The role is responsible for growing subscriber lists, revenues and other email, SMS and app performance metrics. The role champions the company’s Mission and Vision and models the company Values. Key Responsibilities Protect the moral, legal, and financial assets and wellbeing of the company. Exemplify the company values of Stewardship, Integrity, Hard Work, and Service Strive to achieve the company’s mission of Enriching Lives and the company’s vision of being the best place in town to work and do business. Oversee strategy and execution of email and SMS campaigns and assist with other LHMSE entities’ email programs as needed. Execute front-end email development utilizing strong HTML coding skills to produce best-in-class custom emails using Movio and Klayvio. Create automated email campaigns that nurture guests and fans, ultimately driving revenue. Email list creation, management, and optimization, plus an understanding of the CAN-SPAM Act, and email best practices. Lead cross-departmental conversation focused on supporting email communications, push notifications and SMS messaging platforms to assist in meeting revenue goals. Coordinate all creative requests required for emails using Asana. Understand and analyze email performance metrics to adapt and adjust strategies as needed. Assist with app push notification strategy and manage communications. Support ticketing with various email, SMS, and lead generation software and be TCPA compliant. Lead the creation and execution of email communication for guests and ticket holders. Support the marketing team with general marketing campaigns and projects as needed. Collaborate with the greater organization to drive strategy and experiences that align with business priorities and result in compelling brand content to drive ROI. Protect the reputation of the company. Accept other duties, as assigned. Operate with integrity. Demand the highest ethical standards from self and others. Set an example of outstanding attendance, positive attitude, and professionalism, including an orderly and safe work environment. Qualifications Bachelor's Degree (preferred marketing or information systems background). 1-3 years of marketing or email experience (sports or entertainment preferred). Experience with HTML coding is a plus. Experience using an email platform (Movio, Klayvio or Salesforce Marketing Cloud preferred) Must be able to communicate in English. This person must be able to communicate and express themselves both written and verbally. Must be able to observe, inspect, estimate, and assess. Frequent high levels of intensity and stress are associated with this position. Must be available days, evenings, weekends, and occasional late nights. Compensation We aim to hire at a level that allows for meaningful salary growth as you thrive in your role. We generally offer a starting rate that reflects your current expertise while leaving plenty of room for future advancement. A reasonable estimate of the current range is: $45,000-$55,000. Employment Information This is a full-time regularly employed position. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr